New research shows numbers to back up the increasing popularity of plant-based diets in the UK. According to Mintel, two-thirds of Brits ate meat substitutes and one in four new products launched in the United Kingdom in 2019 were labeled as vegan.

The news media has been reporting on the increase of vegan products and diets throughout 2019. Meat-free food sales increased in the country by 40% in 2019. Britons spend approximately £816 million on meat-free food in 2019. 25% of consumers said the environmental benefits made them eat less meat, and 32% said it was for health reasons.


In 2017, 28% of meat eaters had reduced or limited their meat consumption. In 2019, 39% had reduced consumption, according to Mintel. Approximately 1% of the British population is vegan.

Kate Vlietstra, Mintel global food and drink analyst told the Guardian, “The rising popularity of flexitarian diets has helped to drive demand for meat-free products. Many consumers perceive that plant-based foods are a healthier option and this notion is the key driver behind the reduction in meat consumption in recent years.”

Numerous UK restaurants and foot outlets have announced vegan options. Asda announced they would be removing all meat and fish counters from stores in 2020. Customer demand has pushed supermarket Sainsbury’s to launch a line of vegan products in late 2019 and UK restaurant chains including Wagamama, Pret a Manger, Frankie & Benny’s and TGI Friday’s are all participating in Veganuary.

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health and more! Dairy consumption also has been linked many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects


For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

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