UK Supermarket Asda is removing meat and fish counters from stores, moving to a new store format that has been tested across regions for the past year.

Meat and fish counters will be changed to “provide alternatives to customers that better meet their needs.” The counters will house ready-made food including hot chicken, curry and pies. Pre-packed meat and fish options will still be available in stores.


Elizabeth Ruddiman, senior manager of Food for Now, said, “The success of our counters trials last year shows there is a demand for an offer which is better aligned with our customers’ lifestyles. The popularity of our sushi concessions and international cuisine, along with ‘Food for Now’ options shows there has been a shift in customer behaviour and there is a need to provide a greater choice in our stores. The trials were well received by both colleagues and customers in 2019 and will be used to inform our rolling programme of counter innovation from February onwards.”

She continued, “We will be trialling a number of exciting options, which will see Asda partner with new and innovative brands, as well as popular favourites, to provide a better experience for our customers. Asda has a long history of innovation and trials aimed at providing increased customer choice and we want to use this as an opportunity to better meet customers’ needs at a local level.”

Plant-based diets have spread through the United Kingdom with the popularity of Veganuary. Customer demand has pushed supermarket Sainsbury’s to launch a line of vegan products in late 2019 and UK restaurant chains including Wagamama, Pret a Manger, and TGI Friday’s are all participating in Veganuary.

Eating a more whole foods plant-based diet is known to help with chronic inflammationheart health, mental health, allergiesgut health and more! Dairy consumption also has been linked many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects. For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest meatless, plant-based, vegan and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.


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