UK supermarket Sainsbury’s will be unveiling a new vegan product line in January. Available now in select stores, the new “Plant Pioneers” line will feature 31 products including frozen and refrigerated selections.

The line will offer items like Fishes Fingers, vegan steaks, chorizo shroomdogs, BBQ jackfruit, meat-free burgers and meat free meatballs.

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The retailer is offering these to keep up with growing demand for meat-free products. Sainsbury’s reported a 24% increase in customer searches for vegan products and a 65% sales increase for plant-based products. 40% of UK households reported that they would not be serving turkey at Christmas this year, and 25% said a guest at their holiday is vegetarian, gluten-free or vegan.

Plant Pioneers product developer Charlotte Gledhill said of the line, “With more than seven million vegetarians in Britain and the meteoric rise of the flexitarian lifestyle, Britain has certainly got the taste for meat alternatives at meal times. Our new range of plant-based products provide innovative and truly delicious options to take the hassle out of cooking flexitarian. We hope to maintain our position as a leading provider of plant-based alternatives in 2020.”

As demand for plant-based meals continues to rise, companies are responding with a variety of options. Nestle recently announced it would be making plant-based pizza and lasagna. The Impossible Burger is now available at places like Red Robin and Burger King. Domino’s is bringing a vegan pizza to the UK.

Eating a more whole foods plant-based diet is known to help with chronic inflammationheart health, mental health, allergiesgut health and more! Kim Kardashian says it helps ease her psoriasis, Kelly Ripa gives credit to a plant-based diet for her youthfulness and numerous famous athletes around the world have experienced tremendous performance gains after cutting meat and dairy out of their lives.

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Dairy consumption also has been linked many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects. Learn about some Common Health Concerns That May Disappear Once You Ditch Dairy and 10 Calcium Supplements For Healthy Living on a Dairy-Free and 10 Carrageenan-Free Non-Dairy Products!

For those of you interested in eating plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest meatless, plant-based, vegan and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

For more Animal, Earth, Life, Vegan Food, Health, and Recipe content published daily, subscribe to the One Green Planet Newsletter! Also, don’t forget to download the Food Monster App on iTunes — with over 15,000 delicious recipes it is the largest meatless, vegan and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy!

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