Impossible Foods plant-based chicken nuggets surpass consumers’ expectations and are preferred over non-vegan chicken nuggets in a blind taste test.

A blind taste test was done in several restaurants, showing that 7 out of 10 consumers preferred the Impossible nuggets over typical chicken nuggets.


Pat Brown, founder, and CEO of Impossible Foods said, “We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached. For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal. In the battle for the future of food. This is the first time David has categorically bested Goliath, but it won’t be the last.”

These impossible chicken nuggets are now available through major food distributors And are making appearances at popular restaurant locations such as David Chang’s fried chicken concept Fuku in New York City, Marcus Samuelsson’s comfort food eatery Red Rooster in Harlem and Miami, and Sean Brock’s fast-food tribute Joyland in Nashville. Big box retailers like Walmart, Krogers, and Safeway will also be selling the nuggets later this month for home chefs.

Not only do the Impossible Foods nuggets taste better than real chicken nuggets, but they are also a healthier option, containing 40% less saturated fat and 25% less sodium. They also use 48-49% less land, 43-44% less water, and generating 36% less GHG emissions than nuggets made with meat.

They are the perfect option for those who eat a plant-based diet as well as for those looking for an environmentally friendly alternative.


Try making your own vegan “chicken” nuggets at home:

Learn How to Cook Plant-Based Meals at Home!

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammationheart healthmental wellbeingfitness goalsnutritional needsallergiesgut health, and more! Dairy consumption also has been linked to many health problems, including acnehormonal imbalancecancerprostate cancer and has many side effects.


For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some great resources to get you started:


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