The New York City Mayor’s Office of Animal Welfare sent a newsletter in February encouraging residents to reduce meat consumption! The campaign is in partnership with World Animal Protection’s “Meating Halfway” campaign team.

The newsletter noted numerous actions taken by the government to reduce meat consumption, including

• Meatless Mondays
• Reduce beef by 50%
• Phase-out processed meat
• Replace your meat consumption with healthier plant-based protein

The office encouraged residents to follow the lead of the government and adopt actions like reducing beef consumption by 50% and adopting Meatless Mondays. The newsletter urged residents to consider environmental, health, and animal issues in evaluating dietary choices.

Joe Loria, Meat Reduction Campaign Manager, World Animal Protection, US, said, “It’s incredible to see America’s largest City promoting a reduction in meat consumption. This guidance includes valuable information on the importance of eating less meat and resources to help New Yorkers shift towards more humane and sustainable plant-based proteins. The United States consumes more meat than nearly any other country in the world. This demand for cheap meat has fueled factory farming and practices that treat animals as mere cogs in a machine, including extreme confinement, brutal mutilations, and antibiotics overuse. World Animal Protection’s vision is to create a world where respect for animals and nature sits at the heart of our food system, which is equitable, sustainable, resilient, and capable of feeding the world. By reducing demand for meat, dairy, and eggs, we can create a shift towards farming practices that are more sustainable and kinder to animals.”

Source: Vox/YouTube

Sign this petition to tell the European Union: live up to your Paris climate commitments, and reduce your reliance on meat and dairy products!

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects. 

For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

• Weekly Vegan Meal Plans
• Plant-Based Health Resources
• Plant-Based Food & Recipes
• Plant-Based Nutrition Resources
• The Ultimate Guide to Plant-Based Nutrition
• Budget-Friendly Plant-Based Recipes
• High Protein Plant-Based Recipes
• Plant-Based Meal Prep

Related Content:

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• New Documentary “Apocalypse Cow” Examines Meat Industry’s Damage on the Planet
• Watch Joaquin Phoenix Bravely Use Golden Globes as a Platform to Shed Light on the Impact of Meat on the Planet
• Study Finds Environmental Impact of Meat Versus Vegetables is Staggering
• Environmental Impact of Vegans Versus Meat-Eaters: The Results of This Study Are Eye-Opening!

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