Companies are speaking out against the consumerism and waste of Black Friday. REI, Patagonia, Everlane and others have taken a stance against the famous shopping day.

Everlane’s Black Friday Fund for 2019 will donate $10 from every purchase to stop single-use plastic, according to the company’s website. Everlane is known for their curated closet staples.


Cuyana, a leather goods company, is also standing against Black Friday. The company announced on its website that it will adopt a one-for-one model. Each online order will mean one of the same item will be donated to the H.E.A.R.T., a violence intervention program.

REI has taken the lead for the anti-Black Friday movement. Since 2015, they have closed stores, stopped online payments and encouraged employees to go outside on that day. For 2019, the company is adding trash cleanups to their #OptOutside initiatives, encouraging employees and consumers to clean up their enviornments. In a press release to the company from CEO Eric Artz, he encouraged consumers to join in on #OptOutside, “Join us on Black Friday to #OptOutside with friends and family. Enjoy the outdoors and remind yourself why protecting it is crucial for us and for future generations. This year, let’s take it one step further. Please consider joining one of our nationwide cleanups.”

We’re waiting to see what Patagonia comes up with this year. In 2016, they pledged 100% of profits from Black Friday to environmental groups.

Read more about how companies like Facebook, Tupperware, Google, DoveBudweiser, Carlsberg, and FIJI Water are working towards reducing plastic pollution. Places around the world like Tel Aviv, California, Baltimore, Scotland and many more are banning various single-use plastics and others that are coming up with creative ways to recycle and use plastic waste


There are products you may be using or habits you may have that contribute to plastic pollution. Learn more about how the use of Teabags, Cotton Swabs, Laundry, Contact Lenses, Glitter and Sheet Masks pollute our oceans so you can make more informed decisions going forward. There are also numerous simple actions and switches that can help cut plastic out of our lives including, making your own cosmetics, shampoo, toothpaste, soap, household cleaners, using  mason jars, reusable bags/bottles/straws, and avoiding microbeads

To learn more about the impact of plastic waste, please read the articles below: 

Curious what else you can do to help the planet with your purchasing habits? Check out these articles:

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