KFC Accused of Being ‘Disingenuous’ in Marketing After Footage Shows Horrible Conditions at Poultry Farm

KFC has been accused of misleading chicken farming after animal rights activists revisited a farm that was highlighted in a film by a Youtube influencer.

Source: VFC/Youtube

The Behind the Bucket film was published last year when YouTuber Niko Omilana visited one of Europe’s leading poultry producers that sells chicken to KFC. The film has been watched more than 1 million times and shows the birds living in a seemingly clean environment with fresh straw covering the floors and perches throughout for the birds.

However, in February, VFC sent undercover investigators to the farm, where they found conditions opposite of what the film portrayed. There was severe overcrowding, little to no fresh straw, and sick, lame, and dead birds.

In footage published by VFC, the farm, which could home 380,000 birds, had floors covered in feces, dead birds lying on the floor, and many sick, injured, and lame birds. They also caught footage of dead chicken carcasses in bins. 

Matthew Glover, VFC’s co-founder, said, “This is the most disingenuous marketing campaign we have seen for a long time. This portrayal of chicken farming is utterly misleading and seeks to reassure the public that all is well, when nothing could be further from the truth.”

Unfortunately, this is not the first time the industry has lied to consumers or undercover investigations have uncovered horrible conditions at farms.

Let’s talk about how misleading the meat and dairy industry is. Do you know what “free-range,” “grass-fed,” and “cage-free” mean? If you’re picturing vast green pastures and animals frolicking happily in large areas, you’re wrong. These labels are incredibly misleading and do not represent how these animals are raised.

“Free-range” chickens, for example, usually are confined in warehouses where they might technically have a door that leads to a small designated outdoor area. However, due to the massive number of birds crammed, they likely never see daylight in their short lifetimes.

Source: Veganuary/Youtube

In response to the allegations, KFC said, “We take the welfare of the chickens in our supply chain extremely seriously. We will continue to work with Moy Park to ensure these standards are being met and we will continue to drive transparency, which is an important part of our welfare work – removing misconceptions and ensuring accountability across the industry.”

The company claimed that staff visits the sheds three times a day to assess the health and welfare of the birds, but the footage shows that this can’t be true. We need to be able to trust the people that are providing food, and these conditions are unacceptable. 

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