Animal activists around the world have been pushing to end the use of fur in the fashion industry. It’s a cruel practice, and many fashion houses are stepping away from using fur.

In a huge win for animal welfare, the latest fashion house to go fur-free is Italy’s Dolce & Gabbana.

The brand confirmed its ethical commitment to going fur-free in a statement to In Defense of Animals.

The animal rights organization had a petition to ask Dolce & Gabbana to go fur-free, and it received support from over 9,000 people.  Since then, the fashion house declared it will be discontinuing its use of fur.

“Fur causes extreme cruelty to animals, and we appreciate Dolce & Gabbana’s efforts to set the trend for compassion,” said Fleur Dawes, Communications Director for In Defense of Animals. “Clothing and accessories needn’t harm animals. We urge all designers to follow suit by ditching all fabrics made from animal fur and skin.”

The fur-free movement has pushed many brands and companies to stop selling fur and has even sparked legislation surrounding fur farming, like Italy’s ban on fur and mink farming and San Fransisco’s ban on fur. Brands to go fur-free due to popular demand include Moncler, RUDSAK, Elle, Canda Goose, Nordstrom, Neiman Marcus, and Saks Fifth Avenue among others.

Sign this petition to demand fashion houses stop selling fur.

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