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Nordstrom has announced the company will stop offering products made with fur or exotic animal skins.

In partnership with the Humane Society of the United States, the ban on fur and exotic animal skins will be companywide by the end of 2021, including Nordstrom, Nordstrom Rack, and Last Chance stores, as well as Nordstrom’s e-commerce sites.

“As a leading fashion retailer, we’re committed to delivering the best possible service and merchandise for our customers. Delivering on that commitment means continually listening to customer feedback and evolving our product offering to ensure we’re meeting their needs,” said Teri Bariquit, chief merchandising officer at Nordstrom. “As part of our ongoing product evolution, we’ve been working with the Humane Society of the United States and recently made the decision to stop offering products made with genuine fur or exotic animal skin in any of our stores or online. Our private label brands haven’t used these materials for years, so extending this policy to all the brands we carry is a natural next step for our business.”

Chanel, Calvin Klein, Tommy Hilfiger, and other fashion brands have all banned exotic animal skins and furs, but Nordstrom is the first U.S. based retailer to ban exotic animal skins according to Kitty Block, president and CEO of the Humane Society of the United States.

The abuses in the fur and exotic animal skins industries have been widely-documented, exposing unsanitary, overcrowded conditions and cruel killing methods including suffocation, electrocution, gas, and poison. Recent investigations from the Human Society International revealed that animals in the industry are bludgeoned over the head and some animals are even skinned alive.

“This is a pivotal step toward a more humane business model and a safer world for animals, sending a clear message that animals should not suffer for the sake of fashion. Nordstrom’s decision will surely have a ripple effect on other influential fashion leaders,” Block said.

Read more about cruelty on fur farms and how fur farms can also pose a public health risk.

Sign this petition to demand that Etsy stop allowing fur sales.

Sign these other petitions as well to stand up against fur:

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