Fashion magazine, Elle, pledges to ban all fur from its future titles and pages both online and in its physical magazines. This includes all Elle advertisements as well.

After much consideration, the top-selling fashion magazine made the announcement at the Business of Fashion’s 2021 VOICES event in London.

The magazine created a charter to prohibit the depiction of fur in any of its magazines, in alignment with the Fur Free Alliance’s definition of fur. The charter is already in place for thirteen editions, and it will go into effect next year for twenty other editions. For the remaining editions, the charter will go into effect in 2023.

Constance Benqué, CEO Lagardère News and CEO ELLE International, said, “Societal engagement has always been one of the key pillars of the ELLE brand. The world has changed, and the end of the use of fur is aligned with the course of History. We hope that, with this commitment, ELLE will open the path for other media to disallow fur promotion, all around the globe, and promote a fur-free future.”

While, Alexi Lubomirski, fashion photographer and founder of Creatives for Change, said, “Since its inception, ELLE magazine has always been a leading light in fashion, synonymous with a freshness, unencumbered by the weight of tradition and formality. Because of this strength, ELLE, was said to ‘not so much reflect fashion as decree it.’ It is this creative power to inspire, that allows ELLE to make broad steps in shaping the hearts and minds of its readers for a more evolved and aware future for all.”

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