After tireless work from PETA protesters, RUDSAK has finally confirmed that it is going fur-free. This change will officially go into effect in 2022, banning fur from all of its products and stores.

In appreciation of this decision, PETA is sending the company a box of vegan bunny-shaped chocolates. 

PETA Executive Vice President Tracy Reiman said, “No kind shopper today would dream of buying a coat trimmed with bits of animals’ stolen fur. Grassroots activists and PETA are celebrating RUDSAK’s compassionate and savvy decision to join the vast majority of the fashion world in saying goodbye to the cruel fur industry.”

RUDSAK is just one of the many fashion brands to go fur-free as more consumers become aware of the cruelty behind the fur industry.

Fur farms are often home to dangerous and transferable diseases as the fur-bearing animals live in horrifying conditions. The animals are cruelly tortured throughout their lives, eventually being killed in cruel and painful ways when it is finally time to harvest their fur coat. Because of this cruelty, many fur farms have already been shut down, with many areas putting strict bans on fur farming as well as selling animal fur.

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