A new report by True Animal Protein Price Coalition (TAPP) proposes a policy for the European Union to adopt a “sustainability charge” on meat aimed at covering environmental damage and urging customers to eat better food. Released in conjunction with CE Delft, the proposed policy includes a tax that would raise the price of meats, including an increase in the price of steak at 25%.

The tax would be slowly introduced over the next decade. The number came from cost research into greenhouse gas emissions, livestock production and air and water pollution. The tax would raise about €32 billion for EU member states while reducing emissions output. Farmers would receive about half of the tax to shift production from meat. The estimated reduced emissions would equal 120 million tons of Co2 annually. This is equal to emissions from Ireland, Denmark, Slovakia and Estonia, or about 3% of total EU emissions.

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Climate Professor and TAPP Coalition Chair Pier Vellinga, said of the proposal, “Including the environmental cost of animal protein in the price is a crucial element of meeting EU targets for climate, biodiversity, public health, farming, and animal welfare. Europe offers more complexity but also higher rewards, for all.”

The reduction would also improve the health of Europeans. According to Jeroom Remmers, TAPP Coalition Director, ” We could also save billions of Euros every year in healthcare costs if EU meat consumption goes down and plant based consumption goes up, as Europeans eat roughly 50% more meat than is recommended in dietary health guidelines.”

Read more about plant-based meats in Europe, and the environmental cost of meat. Check out these articles:

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