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As the health world rapidly grows past outdated boundaries — did you say dietary fat is good and fat-free is a thing of the past? — so is the realm of cosmetics grappling to keep up. While you may be used to your nightly regimen of moisturizing cream, get ready to see a huge change to serums.

What exactly are serums?

Serums, also referred to as a booster, “target a specific skin concern,” such as fine lines, wrinkles, dark spots, or acne. Due to this targeting technique and a concentration of active ingredients, serums pack a more powerful punch than your standard cream. This is why they are hailed by dermatologists as “one of the most effective anti-aging products” on the market. Plus, serums aren’t as diluted as creams making them quicker to absorb and therefore faster to show positive benefits!

Looking for a serum to fix a specific problem? Specificity is another one of those wonderful benefits that serums can tackle, which many creams have a difficult time with. Serums can be infused with all sorts of targeting ingredients and potent extracts to help with your specific skincare challenge! Why wouldn’t you want to try a beauty product that is lovingly referred to as facial food?

Here are a few that are plant-based and all natural facial serums available on Amazon to get you on your way to revitalized skin!

1. Beauty in the RAW 100 % Natural, Organic, Vegan, Cruelty-Free SerumBeauty in the Raw Organic, Vegan, Cruelty-Free Serum

Beauty in the RAW 100 % Natural, Organic, Vegan, Cruelty-Free Serum

Basically, the name says it all for this facial serum. Not only does this Beauty in the RAW 100 % Natural, Organic, Vegan, Cruelty-Free Serum come with fantastic reviews, but it’s also organic, non-comedogenic, vegan-friendly, certified cruelty-free, and focuses on using plant-based, minimally processed, raw ingredients. Beauty in the RAW uses a unique blend of omega-6 fatty acid rich, cold-pressed hemp seed oil and wild-craft plant extracts that are free of gluten, preservatives, artificial fragrances, and parabens. This blend focuses on restoring the skin barrier, reducing the appearance of fine lines and wrinkles, hydrating, softening, smoothing, and promoting skin cell renewal, all lending to a healthy and youthful glow! A 15-milliliter bottle costs $33.00.

Becky Meadows says “I love that this Beauty in the Raw Bio Face Serum Oil has wonderful Organic ingredients! I’m am in love with the Hemp oil, and the light fragrant notes of Frankincense & Lavender! My skin has become softer and definitely feels more hydrated after using several weeks now. The consistency is nice, it’s like an oil to me more than a serum. I love to use it more at night, to let it absorb more deeply. My skin looks dewy & brighter in the morning. A little will go a long way; so even though it’s a small bottle, it’s still lasting me. I’d recommend this to all skin types, especially sensitive, dry and aging skin.”

2. Aya Natural All Natural Face Serum MoisturizerAya Natural All Natural Face Serum Moisturizer

Aya Natural All Natural Face Serum Moisturizer

This Aya Natural All Natural Face Serum Moisturizer uses a collagen-boosting, ultra-moisturizing, cruelty-free, and vegan-friendly blend of plant-based ingredients. Aya Natural is proud to offer products free of parabens, SLS, and sulfates. This unique formula uses vitamin C, vitamin E, olive oil retinol, and antioxidant properties to remove wrinkles, diminish dark spots, smooth, soften, firm, tighten, and lift, leaving your skin feeling youthful and glowing. This facial serum is also great for sensitive skin and can help reduce breakouts! A 1-fluid ounce bottle costs $33.23. 

Stephany Cruz says “Best product I have ever purchased for my face! Not only is it vegan but it helps my skin feels extremely soft and glowing. My BF loves touching my face and I constantly get compliments on my skin. I have the face cream and night cream as well. Love the products no need to wear make-up, clears my skin, keeps me looking young. I really hope the natural vegan organic ingredients don’t change and I will. Continue to purchase these products.”

3. Saison Beauty Autumn Hydrating SerumSaison Beauty Autumn Hydrating Serum

Saison Beauty Autumn Hydrating Serum

This Saison Beauty Autumn Hydrating Serum is a PETA certified cruelty-free, vegan-friendly facial serum that promises powerful hydrating. Saison Beauty offers products free of petrochemicals, parabens, silicones, phthalates, sulfates, glycols, PEGs, DEA, MEA, TEA, triclosan, synthetic fragrances, colors, and dyes. Using a plant-based formula of hyaluronic acid, beneficial antioxidants, and minerals, this facial serum will not only drench the skin in hydration, but will also leave the skin feeling smooth, silky, and plump. All without clogging pores! A 1.5-fluid ounce bottle costs $75.00. 

4. Mad Hippie Vitamin C SerumMad Hippie Vitamin C Serum

Mad Hippie Vitamin C Serum

A trusted and fun-loving brand, this Mad Hippie Vitamin C Serum harnesses the healing powers of vitamin C in an all-natural, vegan, cruelty-free, and GMO-free formula. Mad Hippie prides itself on scoring a safety rating of 1 by the Environmental Working Group’s Skin Deep. This blend focuses on healing while diminishing discoloration and reducing blemishes. A 1.02-fluid ounce bottle costs $27.19.

Bee W. says “I’ve been seeing issues in my face as I’m getting a bit older (mid-30s, AA) that I do not approve of. One of the new products I’ve started using is vitamin c serum and this Mad Hippie brand is perfect for me. I’ve noticed a significant brightness in my skin (including under my eyes which were a bit dark) that is lasting where before using this, any dullness would come and go. Mad Hippie is cruelty-free and a more stable version of vitamin c. Directions say to use day and night and that the 1oz is a 30day supply, however, I used for 3wks twice a day before changing to once a week (bc I started to implement other products into my routine) and see that the supply is a minimum of two months. So, a decent value. I’m very happy with my purchase, will purchase again.”

5. Vitamin C Serum for Face by Poppy AustinVitamin C Serum for Face by Poppy Austin

Vitamin C Serum for Face by Poppy Austin

This list would be remiss if it didn’t include at least one product from the environmental-friendly, vegan-registered Poppy Austin company. This Vitamin C Serum for Face by Poppy Austin provides hydration, natural pigmentation balancing, tones, and texturizes, all while tackling fine lines, wrinkles, age spots, and dark under-eye circles. Plus, this cruelty-free, vegan-friendly, organic formula of vitamin C, pure vegan hyaluronic acid, jojoba oil, aloe vera, gotu kola, geranium, and dandelion stimulates collagen production and neutralizes free radicals providing firmer and smooth skin. As is similar to all Poppy Austin products, this facial serum is naturally free from paragons, fillers, alcohol, artificial colors and fragrances. A 2-fluid ounce bottle costs $25.17.

WildChild says “I love my Poppy Austin Vitamin C serum. In the few short weeks, I have been using it I have noticed that my blemishes are clearing up and my skin looks smoother. I think my sun damage is improving too. It was working wonderfully so I will be ordering another one to replace the one that spilled. Looking forward to trying other Poppy Austin products.” 

6. Hyaluronic Acid Serum for Skin by Poppy AustinHyaluronic Acid Serum for Skin by Poppy Austin

Hyaluronic Acid Serum for Skin by Poppy Austin

Vegan and cruelty-free hyaluronic acid is one of the best natural hydration ingredients available and luckily Poppy Austin has a wonderful, all-natural blend in this Hyaluronic Acid Serum for Skin by Poppy Austin. This moisture-rich facial serum uses the highest concentration of pure vegan, grade A, spa-quality hyaluronic acid blended with organic extracts and lipids, in a fast-absorbing, antioxidant-rich fine mist spray. This product is cruelty-free and has zero additives, parabens, silicones, alcohol, fillers, and artificial fragrances. The hyaluronic acid facial serum focuses on refreshing sun-damaged, aged, and dry skin by smoothing fine lines, pumping out wrinkles, and providing all-over hydration. A 2-fluid ounce bottle costs $17.57.

Londonfarmer says “The hyaluronic acid has done wonders for my skin. I use it in the morning and at night. I use three small pumps to cover my face. I also use rose water with this product as suggested. Since my purchase, after two weeks I added the Poppy Austin face cleaner and the Poppy Austin mask. I am looking to add the rosehip oil to my skin regimen as well.”

7. Flawless. Younger. Perfect ToLB Vitamin C Serum for FaceFlawless. Younger. Perfect ToLB Vitamin C facial Serum

Flawless. Younger. Perfect ToLB Vitamin C Serum for Face

This 100 percent vegan Flawless. Younger. Perfect ToLB Vitamin C Serum for Face provides just that — flawless, younger, and as close to perfect as possible skin! This unique blend uses highly organic, active, bio-available vitamin C providing powerful antioxidants that diminish age spots, reduce fine lines, and protect from sun damage, all while rejuvenating, refreshing, softening, and smoothing your skin. This blend also helps fight the formation of free radicals. A 1-fluid ounce bottle costs $10.40.

Anuradha Joshi says “Have been using twice a day with my moisturizer and it really evened out my skin. It has water like consistency and just disappears into the skin instantly… loving it so far… highly recommend.”

8. Kudarat Skincare Daisy Blossom plus Green TeaKudarat Skincare Daisy Blossom plus Green Tea

Kudarat Skincare Daisy Blossom plus Green Tea

This Kudarat Skincare Daisy Blossom plus Green Tea harnesses the powerful antioxidant powers of green tea, the moisturizing powers of sweet almond and beet sugar extracts, and the toning powers of daisy blossom extract. Along with reducing dark spots and evening skin tone, this facial serum fights inflammation, nourishes, protects, firms, and restores youthful skin. This product is vegan, all natural, organic, and cruelty-free, and is free of gluten, GMO’s, parabens, phthalates, sulfates, petrochemicals, ethoxylated ingredients, glycols, synthetic fragrances, microbeads, and PEGS. This facial serum is perfect for sensitive problematic skin. A 1-fluid ounce bottle costs $80.00.

Patrick Zelnick says “Posted this review on the Kudarat page and re-posting it here. I was lucky enough to try this product, and as a male, I can say I would recommend this product to anybody and everybody! They say, “You get what you pay for” and this product is proof. Truly a high-quality product everybody should try!” 

9. FIG+YARROW Organic Facial SerumFIG+YARROW Organic Facial Serum

FIG+YARROW Organic Facial Serum

This FIG+YARROW Organic Facial Serum is certified organic, all-natural, handcrafted, vegan-friendly, and created in small batches for higher quality. This unique, highly nutritive, reparative, and balancing blend focuses on reducing fine lines and wrinkles, improving elasticity, providing deep moisturizing, increasing cell turnover, all of which lend to a brighter, toned, smoother, healthier complexion. A 7.5-milliliter bottle costs $24.00.

Cierra says “Love this stuff. Smells fresh and herbal, not feminine nor masculine, all natural, and has helped my skin immensely. I’ve had some health issues recently and it seems like it has taken a toll on my skin, but this help put my skin back on track. My skin is no longer dry & flaking and my acne has mostly healed; I get occasional small pimples now instead of deep, painful ones like I had been.”

10. NatureGlo Organic Facial SerumNatureGlo Organic Facial Serum

NatureGlo Organic Facial Serum

This NatureGlo Organic Facial Serum uses a unique, organic, cruelty-free, vegan-friendly blend of neem oil — known for its antibacterial, antioxidant, and acne fighting properties — aloe vera, blue-green algae, vitamin C, vitamin B, and vitamin E. This product is gluten-free, paraben-free, and free of harsh ingredients that damage the health of your skin. With its ultra-gentle moisturizing powers and collagen-boosting ingredients, this NatureGlo Organic Facial Serum is the perfect at-home anti-aging treatment. A 15-milliliter bottle costs $8.97.

starlight 1701 says “I really love the natureglo vitamin c serum and how effective it has been improving my acne and dark spots. I love that this is an organic product, that way I can be sure I’m not putting any harsh chemicals on my face that will end up doing the opposite of what I want this to do in the long run. Also, many serums tend to feel sticky on the application so it was a nice surprise that Natureglo, is light, easy to apply and absorbed very quickly (I have a toddler so in the morning time is of the essence…lol). I’ve tried so many other serums in the past and happy to have found a keeper and will stop wasting money on products that don’t work. Can’t wait for the company to come out with other facial products.”

We also highly recommend downloading our Food Monster App, which is available for iPhone, and can also be found on Instagram and Facebook. The app has more than 15,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out!

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