Beauty super brand Garnier has launched a new tool to help consumers evaluate the impact of products. Dubbed the One Green Step Report, the tool is “a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021.”
Part of the French beauty behemoth L’Oreal Group, Garnier has seen increased interest in access to products sustainability information.
At Garnier we are taking green steps – in 2020 we launched our end-to-end approach to sustainability, Green Beauty – in 2021 we want to take this further! Every Green Step counts, what is your #OneGreenStep?@Plastics4change @OurOcean #sustainability #GreenBeauty pic.twitter.com/HOS2wx2Nb0
— GarnierUK (@GarnierUK) January 7, 2021
“We had this feeling and assumed that 2020 was a wakeup call for consumers,” said Garnier global brand president Adrien Koskas. “The outcome of such a tough year – and the study confirms this – is that a lot of consumers are taking sustainability seriously in terms of their behavior. We know the pandemic has accelerated shifts and the numbers in the U.S. are really telling that story.”
The online information will take into account numerous environmental and social indicators, everything from carbon footprint to ozone depletion. Each product will get a score ranking from A to E, with A standing for the least impact on the planet.
In the last few months, Chipotle announced a similar kind of environmental tracker called the “Real Foodprint Tracker”, Panera introduced their “Cool Food Meals” to highlight climate-friendly menu items with low greenhouse gas emissions, and Just Salad introduced a “Climatarian Menu.”
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