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PETA is calling out LEGO for using farmyard scenes that they say are misleading children about the true “blood-soaked” reality of farming.

Source: PETA (People for the Ethical Treatment of Animals)/Youtube

Following the launch of the new LEGO farm set, PETA has sent a letter to the toy manufacturer’s CEO, Niels Christiansen, urging him to fix the misleading depiction.

PETA says they should rebrand the set as a sanctuary where animals are free to “live out their lives in peace.” Farmed animals‘ reality is far from the happy scene that is depicted in this new set.

“Animals suffer in the filthy, blood-soaked meat, egg, and dairy industries – which are both cruel and a leading cause of the climate catastrophe,” PETA said in a statement.

Source: PETA (People for the Ethical Treatment of Animals)/Youtube

Rebranding would help children to realize that animals are sentient beings and they do not deserve to be exploited, used, and abused as commodities.

“It’s time we all stopped misleading children about the horror and cruelty behind their dairy milkshakes and beef burgers.”

PETA believes that children should know the true realities of where their food comes from, and they should be brought up to be compassionate and not ignorant about animal suffering.

PETA says that if LEGO rebranded the farm as a sanctuary, they would be sending a positive message about the human-animal relationship and allow for them to imagine a world where everyone cared for animals and slaughter and forced confinement were a thing of the past.

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