Cruelty-Free International, an organization working to end animal testing, will approve Aveda, a vegan hair-care brand, under their Leaping Bunny cruelty-free program.

Source: makesy/Youtube

The Leaping Bunny program works with companies to make shopping for cruelty-free items easier with a cruelty-free logo that consumers can trust. To obtain a Leaping Bunny approval, Cruelty-Free International verifies that the company does not conduct or commission animal tests for its products, raw materials, and ingredients.

Aveda was founded in 1978 and creates vegan, high-performance hair, skin, and body formulas for beauty professionals and consumers, according to their website. The company has numerous sustainability initiatives, and its hair care is 90 percent naturally-derived.  Aveda became the first beauty company to use 100 percent wind power through renewable energy credits and carbon offsets. They were also the first beauty company to use 100 percent post-consumer recycled materials for their packaging.

“Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability,” said Michelle Thew, CEO of Cruelty-Free International. “I am thrilled that this now includes Leaping Bunny approval for Aveda’s products.”

The company has never tested on animals and says that its products are “people-tested.” Aveda underwent a rigorous review process and has now been approved by Cruelty-Free International that its suppliers and manufacturers comply with all Leaping Bunny criteria. Aveda will be audited every 12 months to ensure continued compliance.

Source: PETA (People for the Ethical Treatment of Animals)/Youtube

“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years, and we are proud to underscore this commitment to our planet with our Cruelty-Free International Leaping Bunny approval, the internationally-recognizable gold standard.”

According to Cruelty-Free International, in 2015, 192.1 million animals were used for scientific purposes around the world. Animal testing is not necessary, and companies like this are helping us move away from these cruel practices and make it easier to identify which products are truly cruelty-free. Sign this petition to end forced taxpayer funding for painful animal experiments!

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