In a previous article with One Green Planet, I documented the rising incorporation of sexist tactics and sexual objectification of women in Nonhuman Animal rights advocacy. Beyond the well-known and infamous PETA naked campaigns, more and more advocates are turning to the female body to promote veganism and rights for other animals.
In February 2013, a vegan pornography site “Vegan Pinup” relaunched brandishing the slogan: “Because veganism is beautiful and sexy!” Like other vegan pornography sites, Vegan Pinup justifies the sexual objectification of female models with the presumption that images of “beautiful and sexy” naked or nearly naked women put veganism in an attractive light.
The website is set up like the popular alternative-lifestyle pornography site Suicide Girls, which runs on volunteer female models who submit their own images with varying levels of nudity based on the model’s comfort level. The model pays for the photographer, spends her own time having the photos taken, processed, and sent to the webmaster, and the webmaster then displays them on the website for paying customers. The models receive minimal compensation.
Vegan Pinup does not profit from customers who must pay to view the photographs (the photos are free to view), but they do profit from an extensive merchandise store. Unlike Suicide Girls, none of the vegan pinups receive compensation.
Essentially what has happened is that the Nonhuman Animal rights movement, a serious movement advocating for social justice, has been co-opted by pornographers and mainstream sexism. The Nonhuman Animal rights movement is comprised of 80% women, yet it is led mostly by men. Men construct the theory and men dictate the tactics. Advocacy on behalf of other animals has become sexualized.
Women are being told that to advocate for veganism or Nonhuman Animal liberation means taking off their clothes and indicating sexual availability. Activism is no longer about discussing ethics, it’s putting the female body on display for male consumption. Veganism is now about sex, not social justice or political engagement.
Of course, body image is an important factor as well. While the website explicitly states that all body types are welcome, at this time, only thin women are pictured. More telling, Vegan Pinup repeatedly states the requirement that all models must demonstrate healthfulness ..they must look “healthy.” This has implications not only for body weight (it is unclear how the webmaster decides the cut off on an “unhealthy” looking woman) but also for sexual availability. A pornography site can’t function unless it’s models appeal to men’s sexual appetite.
Sex cannot sell our movement…it can only sell out our movement. The proliferation of websites and tactics like Vegan Pinup speaks to the patriarchal infiltration of what was once a powerful site of female political presence. Encouraging women to strip for Nonhuman Animal rights is encouraging women to strip their personhood and become sexual objects. Instead of gaining empowerment through political action, women are told they are empowered by disrobing and looking “beautiful and sexy” for men.
A plethora of research has demonstrated that the prevalence of sexually objectifying media degrades women’s self-esteem and can lead to mental health issues and eating disorders. A recent study in Psychological Science, however, has even asserted that sexual objectification leads women to internalize that objectification to the point of impaired self-efficacy. Women who are socialized to believe they are objects, in other words, are less likely to engage social activism that challenges that oppression. For a mostly female movement, increased objectification and reduced efficacy could prove disastrous.