This “gourmet” pop tart will take you right back to your childhood. With the jelly-like strawberry jam in the middle, slightly hollow center, crispy edges, and sweet icing topping…it truly is close if not better than the original pop tart. Flaky and buttery pastry dough stuffed with sweet homemade strawberry jam and drizzled with a simple icing and rainbow sprinkles. So yummy!

Strawberry Pop Tarts [Vegan]


Cooking Time




For the Crust

  • 1 1/2 cups unbleached all-purpose flour
  • 1/2 cup pastry flour
  • 1 tablespoon organic cane sugar
  • 1 teaspoon salt
  • 3/4 cup cold vegan butter
  • 1/3 cup cold non-dairy milk

For the Strawberry Jam

  • 2 cups strawberries
  • 1/4 cup organic cane sugar
  • 1 tablespoon corn starch
  • 1/4 teaspoon lemon zest
  • 1/8 teaspoon agar agar powder

For the (Optional) Icing

  • 1 cup powdered sugar
  • 1-2 tablespoon non-dairy milk
  • Rainbow sprinkles


  1. In a large mixing bowl, whisk together the flours, sugar, and salt. Cut butter into small cubes and add to the bowl. Using your hands or a pastry cutter, cut the butter into the flour until incorporated and the butter is pea-sized. Slowly drizzle in the cold milk and stir until a soft dough forms. Form into a ball and tightly wrap in plastic wrap. Refrigerate for 30 min.
  2. While the dough is refrigerating, prepare the jam. In a saucepan, add the strawberries and sugar. Bring to a simmer. In a small bowl, whisk together 1 tablespoon cornstarch and 1 tablespoon water. Pour slurry into the saucepan and stir. Add the lemon zest and agar. Simmer for 15-20 minutes until thick and reduced. Transfer to a small jar and cool completely in the fridge to further thicken.
  3. Take the dough out of the plastic wrap and cut in half. Take two sheets of parchment paper. Place the ball in the center of one sheet and place the other sheet on top. Roll the dough out into a rectangle. Cut off any rough edges. Repeat with other dough ball. Wrap in parchment paper and stick in the fridge to chill for an additional 30 min.
  4. Cut dough rectangles into 4 small rectangles. Take 2 tablespoons of strawberry jam and place in the center of 4 of the 8 rectangles. Brush on water on the edges to seal with the naked dough rectangle. Seal the pop tart with a fork. Transfer to a lined baking sheet. Repeat with the other 3 remaining pop tarts.
  5. Preheat the oven to 350ºF. While oven is preheating, store pop tarts in the fridge. Before placing in the oven, brush each pop tart with maple syrup and sprinkle with fine cane sugar. Bake for 35 minutes until golden brown and bottoms are crispy. Cool for 15 minutes before drizzling with icing.
  6. Whisk together icing ingredients in a bowl until creamy. Spread icing on each pop tart and sprinkle with rainbow sprinkles.

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