Startup Launches Plant-Based Hard Boiled Egg

A Texas-based startup, Crafty Counter, launched a revolutionary plant-based hard-boiled egg available at Whole Foods Nationwide.

Source: Crafty Counter/Youtube

Crafty Counter launched the nut-based vegan hard-boiled egg called Hard Boiled WunderEggs. It is the first plant-based hard-boiled egg to be made in the United States and comes in a ready-to-eat six-pack.

The WunderEggs are “kind to bodies and the planet,” according to the company. The nut-based eggs are free of seven of the top eight allergens and look, feel, and taste just like chicken eggs.

The company was founded in 2018 on a mission to help people eat more plants. The female and BIPOC- owned company has since made a name for itself in the plant-based scene and launched WunderBites in 2020.

The plant-based food market is booming, and research suggests it could make up 7.7 percent of the global protein market by 2030. With a value of $29.4 billion in 2020, experts suggest that the plant-based foods market could have a value of over $162 billion by the end of the decade.

Check out these vegan egg recipes you can make at home!

• Boiled ‘Egg’ [Vegan, Gluten-Free]
• The Ultimate Vegan Eggs [Vegan, Gluten-Free]
• Avo Toast with Vegg [Vegan]
• Scotch Egg [Vegan]
• Deviled Veggs [Vegan]

Not Your By Tiny Rescue: Animal Collection

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• Get Ready for Plant-Based Hard Boiled Eggs
• Swiss Grocery Giant Migros Launches Plant Based Hard-Boiled Egg
• Egg-selent! These Students Developed a Bonafide Vegan Hard-Boiled Egg!
• Nationwide Recall Issued Due to Listeria Outbreak Linked to Hardboiled Eggs

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