Impossible Foods Hosted a Hilarious Vegan-Style ‘Meateasy’ in Chicago

Known for its hot dogs,  deep-dish pizza, and Italian beef sandwiches, most Chicagoans would agree that their city’s most iconic eats aren’t exactly vegan-friendly.

Of course, that’s not to say that there aren’t plenty of places to get delicious plant-based food in the windy city. Veggie Grill is set to expand to Chicago later this year, for one thing, and the large burger chain, Epic Burger, now offers the Beyond Burger, a 100 percent plant-based patty that “bleeds“.

It appears, however, that the city is looking to level up their plant-based game. How? Why, by partnering up with plant-based company Impossible Foods to host a clandestine and very punny “Meateasy.”

A Meateasy, for those wondering, is a 1920s-inspired speakeasy event in which attendees meet in a top-secret location and feast on the Impossible Burger while basking in decade-inspired fabulousness.

Here’s what you need to know: the Impossible crew concocted a fake premise: that the Chicago Sausage Guild wants to keep Chicago a sausage town. In retaliation, the folks behind the award-winning Impossible Burger felt the need to launch a speakeasy, so that all the gourmet-loving foodies in Chicago could eat the vegan burger with abandon.

While the actual Meateasy took place on October 25th, it’s clear that the city and its plant-based brethren are looking to make a statement that vegan food is the sustainable fuel of the future. In fact, the Meateasy is only the first branded experience that Impossible Foods will have in collaboration with Wieden+Kennedy, an advertising agency.

“It’s exciting to work with an innovative mission-based company like Impossible Foods,” said W+K Creative Director Jason Campbell. “We crafted an immersive piece of storytelling across multiple mediums with the culmination being the discovery of a secret Meateasy. It’s a game and experience all rolled up in one. This is the type of work that gets both us and our partners at Impossible really excited and exactly the sort of stuff we’ll keep doing together.”

We can’t wait to see what’s next!

Make Your Own Vegan Burgers

Luckily, we here at One Green Planet are able to eat plant-based burgers whenever we like, with a little help from our blogger on the Food Monster App. Here are three of our top vegan burger recipes.

‘Tis the Season — For Pumpkin!

This White Bean and Pumpkin Veggie Burger by Jasmine Briones is perfect for autumn, filling, healthy, and just plain adorable. The burgers are also healthy, easy to make, jam-packed with flavor, and will satisfy anyone’s taste buds, vegan or not.

We always appreciate a little fusion.

These Mexican Veggie Burgers by Holly Jade are packed full of flavor, nutrients, and protein. This pinto bean, mixed quinoa burger served with homemade guacamole, fresh green jalapeños, tomato, lettuce, red onion, Mexican spiced salsa, all on a seeded bun is so delicious! They’re super quick & easy to make and taste restaurant worthy! These burgers are perfect for a healthy, filling lunch or dinner and would be ideal at a BBQ or event.

These burgers pack a punch of flavor.

These BBQ Brown Rice and Portobello Burgers by Meredith Youngson are fresh-off-the-grill satisfying. The ingredient list is minimal, yes, but the flavor is maximum greatness. Spoon them with some caramelized onions, a dollop of vegan mayo, and extra BBQ sauce.

Want more? Remember to check out 20 of Our Most Mouthwatering Veggie Burgers Ever! 

We also highly recommend downloading our Food Monster App, which is available for both Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 8,000 plant-based, allergy-friendly recipes, and subscribers gain access to ten new recipes per day. Check it out!

Lead image source: White Bean and Pumpkin Veggie Burger