Exciting news! Whole Foods Market recently announced their most anticipated food trends of 2018 and guess what is one of the trends? Plant-based foods!
Whole Foods Market’s global buyers and experts noted how plant-based food technology is rapidly expanding, with the Beyond Burger that tastes, smells, and cooks like meat taking over U.S. markets and delicious tuna made out of tomatoes. Whole Foods Market notes that “Plant-based diets and dishes continue to dominate the food world…”
And Whole Foods Market is right. The plant-based food sector is booming and around 87 percent of Americans consume plant-based proteins and nearly two-thirds do so once a week or more often. According to market research, the plant-based meat sector is set to reach $5.2 billion by 2020 and could make up one-third of the market by 2050. This move away from meat is largely due to consumers’ rising concerns about animal welfare, personal health, and importantly, sustainability. What’s more, Millennials are transforming the American consumer marketplace by demanding fresh, healthy, and plant-based options. This is great news considering the toll our current food system is having on the environment, animals, and people’s health.
Other trends Whole Foods Market projects for 2018 include “root-to-stern,” which includes using the entire fruit or vegetable to reduce food waste. Another top trend was “Transparency 2.0”, noting that consumers want to exactly how their food was made. With Whole Foods Market recently announcing the debut of a vegan menu nationwide, it sounds like they are staying in tune to consumers wants.
Interested in learning more about how Whole Foods Market is keeping up with a changing marketplace? In a recent episode of #EatForThePlanet with Nil Zacharias, John Mackey, the CEO of Whole Foods Market gives his thoughts on plant-based proteins and “clean” lab-grown meat. Interested in learning what John has to say? Check out the episode below:
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