H&M Launches Vegan, Cruelty-Free Beauty Line for Generation Z

H&M has recently introduced a new line of cruelty-free, vegan beauty basics specifically targeting Generation Z. The collection, named OHH! (short for OH HEY HERO), comprises ten everyday grooming essentials designed to ‘uplift, invigorate and put the hero status into customers’ daily routine.’

OHH! is available online and in over 2,000 H&M stores worldwide, drawing upon H&M Beauty’s extensive expertise to inspire young people to embrace their inner hero. The range aims to celebrate individuality, body acceptance, and freedom of expression, making it a perfect choice for those looking to make sustainable and ethical choices in their beauty routines.

Sabina Odqvist, Head of Private Label H&M Beauty, explains that the collection is about inclusivity, accessibility, innovation, and dependability. OHH! seeks to make customers feel comfortable and confident in their own skin while providing an iconic upgrade to everyday essentials.

The new product line-up includes:

1. Little Champ Functional Moisturizing Stick – A shea butter moisturizer in stick format that hydrates the skin and prevents friction.
2. Smells Like Rainbows Anti-Odor Spray – An aluminum-free spray featuring citrus and floral notes.
3. Little Mx Magic Body Lotion – A lightweight, fast-acting body lotion with shea butter and jojoba.
4. Smells & Whistles Anti-Perspirant Roll-On – A long-lasting, 48-hour vegan deodorant offering a clean and fresh feeling.
5. Wonder Kid Hand Cream  – A non-greasy, intensely hydrating hand cream with shea butter.
6. Get Into the Smooth Body Scrub  – A scrub featuring salt and shea butter to buff and smooth rough patches and uneven texture.
7. Clear Up Charlie Clarifying Body Serum – A body serum containing 2% salicylic acid to help control spots, blackheads, and whiteheads.
8. Prom Clean Body Wash – An uplifting and invigorating body wash with citrus and floral notes.
9. The Caretaker Razor – A five-blade razor cushioned with a vegan strip for a smooth shave.
10. The Caretaker Razor Refill and Skin Saver Sidekick Shaving Gel – A shaving gel designed to protect the skin during hair removal, complementing The Caretaker Razor.

H&M Beauty’s OHH! range is now available, offering an ethical and sustainable choice for those looking to make a positive impact with their beauty regimen.

If you have the choice, why not choose vegan? Large fashion brands are making it easier for consumers to choose ethical options. While some may argue that it’s difficult to shop sustainably when buying new clothes, we appreciate the steps these brands have taken. Hopefully, at some point, vegan products will become the norm.

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Easy Ways to Help the Planet:

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