Many celebrities launch product lines or are offered partnerships and endorsements with companies based on the fact that they have platforms. Their fans, viewers, listeners, etc. are genuinely curious and interested in what they use, wear, and do. Young people especially are particularly captivated by the lives of celebrities. It’s why beauty mogul Kylie Jenner’s brand, which recently launched vegan skincare, became so successful. Lady Gaga also recently launched a vegan beauty line called Haus Beauty.
Now, star of the hit Netflix series, Stranger Things, Millie Bobby Brown is launching her own vegan beauty line! Brown is only 15 years old, but she has quite the following and has become quite the fashion icon at her young age. Her beauty line will be called Florence by Mills.
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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
Brown announced the line with a video on her Instagram account. She explains that the reason behind this project is that every young person deserves to have a good start with their skin. Brown also states that the line will be vegan, clean, and cruelty-free!
Some of the products include face wash, concealer, moisturizer, face scrub, eye balm, and more! These will cost between $10 and $34. The trademark for her brand also lists bath bombs, lotions, lip products, nail polish, and so much more, so hopefully more products can be expected soon.
The brand is certified vegan and cruelty-free by PETA. So when Brown said the products are clean, she wasn’t kidding. As Eleven would say, “friends don’t lie.”
These products will soon be available at Ulta, with some proceeds going to the Olivia Hope Foundation that fights childhood cancer.