Celebrities have a lot of influence. Their audiences are very interested in what they wear, what they use, and what they do. Thankfully, many celebrities lately are declaring their love for cruelty-free products. Rihanna launched a silk-free lingerie line around Valentine’s Day. A popular celebrity makeup artist launched a cruelty-free makeup line, and beauty mogul Kylie Jenner recently launched a vegan skincare line. Now, Lady Gaga is joining the list with her new vegan and cruelty-free makeup line!

Since late last year, there has been a blank website called HausBeauty.com and Gaga’s fans have been eagerly waiting for her to announce a makeup line. Finally, they have received confirmation! Lady Gaga announced her new makeup line on Instagram and that website that was blank, is now the home of HausLabs.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

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In her announcement, Gaga talks about not feeling beautiful until discovering the power of makeup. It’s empowering and inspiring, but one of the coolest parts of her makeup line is that it’s all vegan and cruelty-free! That’s right, no animals were hurt in the making of Gaga’s products. The makeup line will include lipstick, lip liner, eyeshadow, and multipurpose products.

Speaking about the Haus Labs team, Gaga said on Instagram: “we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance.” On the HausLabs Instagram account, a caption also stated: “Cruelty-free & vegan, because we love animals and you.”

Their bio on Instagram also says: “We believe beauty is how you see yourself. Be kind to yourself + others.” We just love the inspiring messages behind Lady Gaga’s makeup line!

Haus Laboratories products will be available for pre-order on July 15th on hauslabs.com and Amazon!

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