Lifestyle brands from cleaning products to baby products and cosmetics are all moving in a more natural, cruelty-free direction. A recently launched brand that is both vegan and cruelty-free is Róen Beauty, created by Nikki DeRoest, highly praised celebrity, fashion, and editorial makeup artist.
DeRoest has done makeup for celebrities like Hailey Bieber, Emma Roberts, and Bella Hadid. She’s always in such high demand because she creates flawless looks that always have a hint of sparkle. Interestingly enough, the sparkle that celebrities loved so much was a natural, homemade product called Nikki Dust. This sparkly eyeshadow birthed the idea of her recently launched line, Róen Beauty.
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Special day today just two days before launching my own company @roenbeauty, on a day to celebrate women. In my career my inspiration and connection comes from so many women. Muses everywhere. I see beauty and strength in so many women from all parts of the world, careers, ages, and experiences. It has been the heartbeat of me creating a brand, and will continue to always be. I’m grateful for the incredible opportunity to show my point of view, and ultimately bring out the shine and beauty in real life that constantly inspires me, which is all of you🤗 xx 3/10/19!!!
The products are vegan, but not only do they not contain animal ingredients, they weren’t tested on animals. The products were tested on celebrities on the red carpet who asked DeRoest to use her homemade eyeshadow on them. She says, “I made this for myself as much as my clients. This is what was missing in my makeup kit.”
Róen Beauty is also gluten-free, made with natural ingredients, and original formulas. As DeRoest says, “Beauty doesn’t have to be difficult or tricky,” so hopefully seeing celebrities use simply made products will help others see that you don’t need products with tons of chemicals or tested on animals!
Are you looking for cruelty-free products? Check out #FoundersFinds: Current Favorite Cruelty-Free Beauty Products For Daily Use, 15 Cruelty-Free Foundations You Can Buy Online, and 15 Cruelty-Free Lipsticks to Add to Your Makeup Bag!
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