Procter & Gamble recently joined the Humane Society’s #BeCrueltyFree campaign, and began by making their Herbal Essences brand certified cruelty-free. They also seem to be moving in a more natural and eco-friendly direction with their new brand, Home Made Simple. The new lifestyle brand is plant-based and all the bottles are recyclable.

The new product line includes hand soap, dish soap, multipurpose cleaner, laundry detergent and fabric softener. Up to 95 percent of the formulas contain plant-derived ingredients and they’re all free of gluten, parabens, phthalates, phosphates, and dyes.

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If the name sounds familiar, that’s because it’s actually a television show on Oprah’s OWN network. The concept came from a Procter & Gamble newsletter 15 years ago. Host of the show, Laila Ali says: “I am excited to continue my partnership with Home Made Simple as they expand into offering consumers a line of naturally inspired, plant-based cleaning products. As the host of Home Made Simple’s TV show, I meet a lot of families across the country that want products in their home that they can trust and, as a mom, I feel the same way. Home Made Simple has created this line for people just like us who are looking for an effective clean they can feel good about.”

The products are available in three scents: Rosemary, Lavender and Lemon, and since they use natural ingredients, they’re also gentle on skin. However, the line also has environmental benefits. All the Home Made Simple bottles are 100 percent recyclable and some of the bottles are made with 25 percent.

The products will be available on Amazon, Walmart, CVS and groceries. In the meantime, if you’re looking for natural products, check out 15 Eco-Friendly Cleaning Products for a Sparkling Home!

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