H&M Reveals Virtual Vegan Clothing Line in Nintendo’s Animal Crossing

H&M has gone virtual with their up-and-coming line of entirely vegan clothing for men, women, and children.

The fashion giant revealed a line of vegan clothing in a fashion show in the Animal Crossing game. Taking inspiration from pieces that will be in their up-and-coming fashion release.

The virtual fashion show hosted by H&M goes along with an in-game update to Looop Island. Creating a vegan-friendly destination for gamers.

In its desire to create a more sustainable experience for gamers, Animal Crossing has virtually banned hunting and fishing. As well as providing vegan food at the is and restaurant.

This virtual vegan clothing fashion show is just one of H&M’s many marketing tactics to showcase their new Co-Exist Story clothing line. They recently did a photoshoot with PETA showcasing the clothing alongside actual rescue animals.

This is a big step for the fashion giant, especially considering they have not been known for their sustainable practices.

It is a step in the right direction and will hopefully bring more attention to cruelty-free fashion. As well as more sustainable fashion options that are better for the earth.

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