BMW recently announced its collaboration with dessert cactus leather brand, Desserto. In a new effort to use vegan interiors, the company will replace animal leather with Desserto’s cactus leather inside some of its vehicles. This collaboration is a part of BMW’s goal of reducing its carbon footprint by 2030.
Desserto is a Mexican brand that has developed a line of automotive cactus leather made specifically for vehicles called Deserttex.
The company said, “It is an honor to be part of this important event in partnership with BMW. Our cactus-based vegan biomaterials will significantly contribute to sustainability in the automotive industry by offering an alternative to replace traditional leather with sustainable, animal cruelty-free vegan alternatives.”
BMW has also promised to reduce any other harmful materials used to make their vehicles.
BMW’s head of Development Body, Exterior and Interior, Dr. Stefan Floeck, said, “We are setting new standards for sustainable premium quality. By rethinking materials and focusing more than ever on resource-efficient alternatives and renewable materials with strong dismantling capability,”
This collaboration will hopefully spread more awareness about the harmful impact of using animal leather, as well as show people that there are amazing sustainable alternatives.
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