The James Bond actor is teaming up with his 21-year-old filmmaker and environmental activist son to star in a new video PSA as a part of a BRS Conventions campaign called “Plastic is Forever… so it’s time to get clever about managing it.”
The video is in partnership with the Basel, Rotterdam, and Stockholm conventions. The Basel Convention is the only International Treaty that legally binds 189 countries to implement more strict controls for the transboundary movement of plastic, according to the press release.
The BRS Conventions are three multinational environmental agreements through the United Nations Environment Program that works to protect people and the environment from toxic chemicals and waste. The Basel Convention Plastic Waste Amendments will be a step toward forging an international, legally binding agreement to finally end plastic pollution.
“Our campaign slogan was born out of the need to show that not all is bleak when it comes to global environmental governance,” said Rolph Payet, Executive Secretary of the BRS Secretariat. “We want to raise awareness of the work put in place by the international community, and the tangible results we are achieving while trying to tackle the plastic waste crisis.”
In the video, the Bronsnans talk about the almost infinite life cycle of plastic, which usually takes hundreds of years to disintegrate and break down into microparticles. Microplastics have been found everywhere, from Mount Everest to the depths of the oceans, and it’s even been found in the placentas of pregnant women. It’s more important now than ever to move away from single-use plastic. Not only is it horrible for the environment, but now studies like this are revealing how devastating they can be for human cells. Through food, the air, and other ways, we are constantly consuming tiny plastic particles.
“We wholeheartedly welcome the gracious contributions of Pierce Brosnan and Paris Brosnan to inform the general public about the constantly evolving state of the global plastic waste crisis and the tools we have at our disposal to address it,” noted Payet. “Hopefully, their millions of fans – including decision-makers – will be inspired by their message and engage in the minimization and management of plastic waste.”
The Plastic is Forever video coincided with the conclusion of the 2022 BRS Conferences of Parties (BRS COPs). The campaign includes a photo competition, a hackathon, a social media challenge (plastic in the sea and plastic on mountains), and an illuminations show that took place at Geneva’s Palais des Nations during the BRS COPs.
Globally, we produce 300 million tons of plastic every year, 78 percent of which is NOT reclaimed or recycled. Around 8.8 million tons of plastic get dumped into the oceans every year! 700 marine animals are faced with extinction due to the threat that plastic poses to them in the form of entanglement, pollution, and ingestion. 50 percent of sea turtles have plastic in their stomachs. By 2050, 99 percent of all seabird species will have ingested plastic waste. According to a study by the World Economic Forum, there will be one tonne of plastic for every three tonnes of fish by 2025, and if things go on business as usual, there will be more plastic in the ocean than fish by 2050.
Read more about how companies like Facebook, Tupperware, Google, Dove, Budweiser, Carlsberg, and FIJI Water are working towards reducing plastic pollution. Places around the world like Tel Aviv, California, Baltimore, Scotland, and many more are banning various single-use plastics, and others are coming up with creative ways to recycle and use plastic waste.
There are products you may be using or habits you may have that contribute to plastic pollution. Learn more about how the use of Teabags, Cotton Swabs, Laundry, Contact Lenses, Glitter, and Sheet Masks pollute our oceans so you can make more informed decisions going forward. There are also numerous simple actions and switches that can help cut plastic out of our lives including, making your own cosmetics, shampoo, toothpaste, soap, household cleaners, using mason jars, reusable bags/bottles/straws, and avoiding microbeads!
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