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As Climate Week NYC begins, the famous clock in Union Square in Manhattan has been reprogrammed to show the looming impact of climate change.

For over 20 years, Metronome, with its 15-digit electronic clock, has displayed the time in a unique way, counting the hours, minutes, and seconds to and from midnight.

Now, Metronome tells time with a more ecological purpose: showing the amount of time the world has left to prevent the effects of climate change from becoming irreversible.

“This is our way to shout that number from the rooftops.”  Gan Golan, one of the artists involved in the project, told The New York Times. “The world is literally counting on us.”

Golan alongside activist Andrew Boyd were influenced by the Doomsday Clock, online from the Bulletin of the Atomic Scientists, and by the National Debt Clock near Bryant Park in Manhattan. Golan and Boyd chose a prominent location in the bustling city to send a strong message on the display: “The Earth has a deadline.”

“This is arguably the most important number in the world,” Boyd said. “And a monument is often how a society shows what’s important, what it elevates, what is at center stage.”

Climate change is here and has already impacted millions of Americans. Mega-wildfires in western states, rising sea levels near coastal states, worsening heat and droughts, and stronger Atlantic hurricanes are just the beginning of the destruction to come of climate change if the world does not take aggressive action.

Check out climateclock.world to learn more about the project.

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