Oatly is using yet another unique marketing campaign: a puppet show that stars two Oatly milk cartons. The show was created in collaboration with Andy Gent, who also worked on bigger projects, such as the Isle of Dogs.

The cartons are named Norm and Al, highlighting the company’s goal of making a plant-based diet the new normal in 2022. The five-episode show documents both puppets as they navigate the realm of plant-based eating, Norm often making better choices than his struggling friend Al.

This cute show is Oatly’s largest campaign in the UK and it comes just in time for Veganuary as many people are already trying plant-based alternatives. In conjunction with the show, the brand will be giving away thousands of sample oat coffees in Norm and Al cups at the “Oatly Not Milk Bar” in Manchester and London as well as other coffee shops around the U.K.

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Unfortunately, dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer, and has many side effects

For those interested in eating more plant-based, we highly recommend purchasing one of our many plant-based cookbooks or downloading the Food Monster App which has thousands of delicious recipes making it the largest vegan recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

For more Animal, Earth, Life, Vegan Food, Health, and Recipe content published daily, subscribe to the One Green Planet Newsletter! Lastly, being publicly funded gives us a greater chance to continue providing you with high-quality content. Please consider supporting us by donating!