Plant-based meats have been taking over the world! Beyond Meat’s plant-based burger patties are available in thousands of locations, and they’ve been so successful that they led to the launch of Beyond Sausages and Beyond Ground Beef. Now they’re partnering with celebrity basketball player, Chris Paul to promote healthier eating. Unlike the commercial announcing the partnership between Beyond Meat and Carl’s Jr., this one is much more heartfelt.
Paul and his son are showed playing basketball together and cooking Beyond sausages and burgers on the grill. Throughout the video, Paul explains the importance of setting a good example for his son via voiceover. Paul hints at the health benefits of a plant-based diet as he says, “what I put in my body matters now more than ever.” Studies have shown that a plant-based diet is the best defense against disease and it has a myriad of other health benefits such as better cholesterol levels, blood pressure, blood sugar, and more!
A plant-based diet is also the best way to eat for the planet. You can cut your carbon footprint, conserve water, and save plant and animal habitats by eating for the planet. Although Paul doesn’t explicitly mention environmentalism, he says one of his responsibilities as a parent is to make the world a better place for the next generation.
It’s an important message and with such a household name athlete involved, many people will hopefully become more interested in researching the benefits and eating plant-based.
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