In “small steps in the right direction” news, 7-Eleven has just announced that they will be serving only the Hampton Creek’s Just Mayo brand of plant-based mayonnaise in all of their eight thousand U.S. stores.
This is “Just Awesome!”
The mayo brand, owned by Hampton Creek, is entirely plant-based and one of the first products of its kind to gain mainstream appeal despite the fact that it contains no animal ingredients. The eggs that would normally appear in the creamy, white sandwich spread have been usurped by yellow peas in Hampton Creek’s “Just Mayo” – lending a creamy texture and the umami flavor that mayo aficionados of all stripes enjoy.
This widespread brand recognition is starting to translate into the company’s other offerings as well. Their Just Cookies, that features plant-based egg replacers in its dough, was recently picked up by Compass Group, the largest food service group in the world, as an offering in their corporate catering packages, and their newly released Just Ranch is now available alongside Just Cookie Dough in large chain stores such as Safeway, Target, Fry’s and Walmart.
With products like these creating such buzz, anticipation for their entirely plant-based scrambled egg alternative, aptly named Just Scramble, has continued to build since the company announced its development in 2013. Backed by large investors such as Bill Gates and Eduardo Saverin, co-founder of Facebook, the eggless eggs look like they’ll finally be making their debut at the end of 2015 – to hopefully as mainstream of a release and reception as the other wildly successful options.
Soon, my sweet. Soon.
While 7-Eleven admittedly doesn’t have a whole lot of additional plant-based options to put this glorious mayo on, it’s still a step in the right direction of minimizing our dependence on animal products.
Taking a modest approach to change is often the easiest and most sustainable way to go about it, with baby steps leading to a huge impact over time. Thank you 7-Eleven for taking steps to get your customers to #EatForThePlanet!