Breaking news, Green Monsters: the whole country’s gone plant-based! Okay, okay, we’re not quite there just yet, but we’re surely getting closer!

Hampton Creek Foods, the innovative, new food tech company responsible for the “chickenless egg,” and deemed one of “three companies shaping the future of food” by Bill Gates, was recently featured for its “Eat the Dough” vegan cookie dough on Katie Couric’s talk show, “Katie.”

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Eat the Dough is dairy free, egg free, non-GMO, and has no cholesterol. In other words, it’s awesome, and it’s one of many items shaping our future as a more plant-based culture.

With more and more people understanding the benefits of plant-based eating, and given the fact that some are even calling 2014 the “Year of the Vegan,” excitement about a healthier, more conscious way to eat and live is booming, and Hampton Creek’s latest feature on mainstream television is only further proof that this movement is indeed growing!

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