There’s pretty much nothing worse than the morning commute. Close quarters with new neighbor “friends,” drowsy stares left and right, and oh, you don’t have service underground, so that article you wanted to read just won’t load. You’re forced to stare ahead.
While in theory, this is perfectly fine – who doesn’t love a little people watching? – the reality is, most commuters have no choice but to stare at blaring advertisements. With clever marketing schemes, companies have us wondering if maybe we really do need a new mattress, outfit, or insurance plan.
Their goal is simple. As stated on their Kickstarter, “With your help, we’re going to replace every single advert on a London tube station with pictures of cats.” Cats have already taken over the Internet; who’s to stop them from taking over the metro? Certainly not us.
Not only will this provide commuters a respite from the constant bombardment of consumerism, but it will also add quite a bit of feline fun into the mix. I mean, come on, who doesn’t want to stare at a cat all commute long?! Even the cat-allergy-prone can join in the fun!
“We are constantly faced with a barrage of advertising which tells us that buying more stuff is the route to status and happiness,” James Turner, member of The Citizens Advertising Takeover Service, told the Washington Post. “Riding the Tube, or the Metro in Washington, can be a stressful experience. And I think adverts and the sort of pressure to consume, the pressure to adopt these products or lifestyles, isn’t helping.”
We totally dig their anti-consumption message. On their Kickstarter, they write, “We know this is a silly project. But what if we did this around the whole country, or in every major city in the world? Cats everywhere! Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps we’ll start to realise that buying stuff isn’t making us happy.”
Right on! Officials have already agreed to let CATS execute their cat domination. That is, if they can raise adequate funds. Consider making a donation to turn this cat dream into a reality! In order to make this happen, they have to reach a goal of $33,000. Even if you’re not based in London, ya never know …. this could inspire cities around the world to follow suit!
All Image Source: The Citizens Advertising Takeover Service (CATS)