Must-Attend Event Brings Together Investors, Brands, and Activists Focused on Vegan Food

As the world has become increasingly more aware of the dangers surrounding the current global food system based on industrialized animal agriculture, aka factory farming, there has been a significant shift away from animal products toward plant-based products. In fact, demand for plant-based food products has risen a remarkable 140 percent in just a few years, and the growing trend shows no signs of stopping anytime soon, as even meat giants like Tyson and Cargill have recognized the shift and have invested in meat alternative companies. As more and more consumers begin to identify as vegan, vegetarian, or “flexitarian,” it has become clear that though the labels may be different, the goal is primarily the same.

Brian Kateman recognized this need to bring together those across the labeled spectrum into a broader category of “reducetarian.” He is the co-founder and president of the Reducetarian Foundation, a non-profit organization focused on reducing the consumption of animal products in order to create a “healthy, sustainable, and compassionate world.” He is also the editor of The Reducetarian Cookbook and The Reducetarian Solution and serves as an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University.

This September 28-30th, Kateman will lead an impressive lineup of over 500 participants and nearly 100 speakers and exhibitors at the second Reducetarian Summit. This year’s conference will take place in Los Angeles and will have a theme of “action.”

Vendors from many of our favorite brands like Kite Hill, Califia Farms, LightLife, Justin’s, Beyond Meat, and Field Roast, just to name a few, will be handing out yummy samples to conference goers. One Green Planet’s co-founder Nil Zacharias will be moderating a panel on how food providers and institutions can incorporate more plant-based food on their menus, featuring Kristie Middleton of the HSUS, Audrey Lawson-Sanchez of Balanced, Kim Huskey from Google, and Sebastian Joy of ProVeg International. Other speakers featured at the conference feature Ethan Brown of Beyond Meat, Chef Matthew Kenney, Lisa Feria of Stray Dog Capital, Cole Deloye of Dropbox, James Wilks from The Game Changers, and many, many more!

If this important topic and stellar lineup have your interest piqued, then go here to learn more about the conference and how you can get tickets to join in on all the plant-based goodness.

To learn more about Kateman and his mission, check out this episode of the #EatforthePlanet with Nil Zacharias podcast where Kateman discusses his viewpoints and the “reducetarian” way of thinking.

And to learn more about how our food choices have a direct impact on the environment, check out the Eat for the Planet book.

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Image source: Reducetarian/Facebook