Help keep One Green Planet free and independent! Together we can ensure our platform remains a hub for empowering ideas committed to fighting for a sustainable, healthy, and compassionate world. Please support us in keeping our mission strong.
Let’s play a little game. Pick out which item does not belong in this group: apples, bananas, spinach, quinoa, sweet potato, and milk. If you picked milk because it’s the only beverage in the group, you would be right, but there’s another reason the drink doesn’t belong. Fruits, vegetables, and grains are unquestionably good for you, while milk is … well not, entirely. That’s right. Despite what the dairy industry would like us all to believe, milk is not needed for a balanced diet. In fact, since only one in four people can digest the stuff, we’d say it makes for a pretty imbalanced diet.
This video by Vox illustrates the facade of the dairy industry perfectly. As they point out, despite the fact that consumers can get the daily recommendation of calcium, potassium, and protein from fruits and vegetables, the dairy industry has spent billions of dollars to convince you otherwise. The dairy industry convinced parents and children that the only way they were going to “grow up to be big and strong” was by chugging a big ol’ glass of milk. What they left out was the fact that milk actually doesn’t protect against bone fractures, and oh yeah, it’s linked to certain types of cancer.
With this vital information left out of the equation, the dairy industry has been able to lobby their way into schools, touting milk as a nutritional powerhouse. Luckily, despite all of their embellishing, many people have been able to wake up to the fact that milk is not as amazing as they paint it to be. Research shows that hormones and cow’s bodily fluids make their way into the milk, disrupting our own systems. Even some governments have started to lower their daily dairy intake, and are instead placing emphasis on the other portions of the dietary guideline “plate,” such as fruits, vegetables, grains, and legumes.
With new information about the dairy industry coming to light, consumers have started to look for cleaner options to replace the creamy beverage.
“U.S. milk consumption has been steadily declining by 25 percent per capita since the mid-1970s. Americans, on average, drink 37 percent less milk today than they did in 1970, according to data from the USDA,” said Nil Zacharias, Co-Founder of One Green Planet, “On the other side, non-dairy milk sales are up 30 percent since 2011, representing a $2 billion category, and growth is expected to continue outpacing dairy milk sales at least through 2018. Consumers don’t want milk anymore, and better alternatives are growing every day.”
In fact, the non-dairy milk market has surged within the past few years. Almond milk sales, in particular, have increased by 250 percent from 2000-2o15 to almost $895 million. New nut-free and soy-free alternatives, made from hemp, rice, and vegetables, have also been cropping up. The latest release, a milk formulated from pea protein, shows great potential since it appeals to consumers looking to avoid soy as well as nuts. Plus, pea-protein milk has a much smaller environmental impact than almond and boasts more calcium and nutrients overall.
The combination of milk prices going down, consumers looking for cleaner alternatives to milk, and a general awakening to the dairy industry’s deceptive ways, has led to a major decline in dairy consumption in the U.S. and around the world. While, this archaic industry has not been completely wiped out, at least the end appears to be in sight.
- Once a Victim of the Dairy Industry, This Chicken Was Rescued on The Side of The Highway
- Environmental Groups Ask California to Stop Subsidizing the Dairy Industry
- Milk Life? How About Milk Destruction: The Shocking Truth About the Dairy Industry and the Environment
- 6 Things the Dairy Industry Doesn’t Want You to Know About
- How the Dairy Industry Has Unnaturally Altered the Life of Cows
Easy Ways to Help the Planet:
- Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store, to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
- Reduce Your Fast Fashion Footprint: Take initiative by standing up against fast fashion Pollution and supporting sustainable and circular brands like Tiny Rescue that raise awareness around important issues through recycled zero-waste clothing designed to be returned and remade over and over again.
- Support Independent Media: Being publicly funded gives us a greater chance to continue providing you with high-quality content. Please consider supporting us by donating!
- Sign a Petition: Your voice matters! Help turn petitions into victories by signing the latest list of must-sign petitions to help people, animals, and the planet.
- Stay Informed: Keep up with the latest news and important stories involving animals, the environment, sustainable living, food, health, and human interest topics by subscribing to our newsletter!
- Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!