Fashion brand Coach has just become the latest designer to drop fur from its collections. By making the move, Coach joins major fashion brands like Gucci, Versace, Michael Kors, Burberry, and more, all of which have recently forgone the obsolete practice of using fur in their designs, instead turning to faux fur. The news has been welcomed by Humane Society International (HSI) UK and other organizations that have been fighting to remove fur from the fashion world.

“The last 18-months have seen an unprecedented number of fashion’s biggest brands going fur-free, and there is no question that they are on the right side of history,” said Claire Bass, HSI UK Executive Director. “Designers reviewing their policies on sustainability and ethics are faced with the fact that fur is not only terrible for animal welfare but also bad news for the environment, and with growing public awareness and pressure these are no longer issues they can ignore. With each new fur-free announcement, designers like Fendi and Kurt Geiger that are still championing cruelty by failing to forego fur are falling further out of fashion.”

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The fur industry kills more than 100 million animals every year, HSI reports. What is more, it takes at least four times more energy to produce a real fur coat than to produce a faux fur one, and the high environmental price tag is connected to animal feed and emissions of manure. Rearing animals on fur farms causes serious water pollution, and fur farmers are regularly fined for releasing toxic waste into the environment.

“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue, we’re doing it because we believe it’s the right thing to do,” Joshua Schulman, Coach’s chief executive, told Business of Fashion.

Animals kept on fur farms are forced to live in unimaginable conditions, and their lives are ended in shocking and horrific ways. Small animals are kept in tiny cages with almost no room to move, while wild animals like coyotes can be caught in painful traps for hours or even days before they are shot.

There is truly nothing glamorous about wearing a dead animal’s skin. We are so pleased to see the tides turning against fur and hope to see more designers stand up and remove animals from their supply chains as well!

Image source: xeppo/Pixabay