Well, this is BIG! Italian fashion designer, Donatella Versace says FUR IS OVER! In a recent interview with Luke Leitch, Donatella said, “Fur? I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.” Hear, hear!

Versace’s Spring 2018 line reportedly has words such as “unity,” “loyalty,” “courage,” and “love” printed on them and now, with Donatella taking a fur-free stance, it seems as though Versace is truly becoming socially aware for all! 

Up until now, the fashion house has been mute on the issue of using fur in fashion, so this bold stand from Versace is most welcome for countless animals everywhere. It is also a clear call to the fashion industry that fur is no longer chic!

Heartbreakingly, animals on fur farms suffer unimaginable cruelty from electrocution to even being skinned alive. Each year one billion innocent animals endure miserable lives of being confined in tiny, unsanitary cages only to brutally tortured and killed. Some of the animals destined for fur coats, boot linings, and other fashion accessories include raccoon dogs, rabbits, foxes, mink, chinchillas, dogs, cats and more.

Versace joins over forward-thinking high-end fashion brands who have ditched furs such as Gucci, Calvin Klein, Ralph Lauren, HUGO BOSS, Armani, Vivienne Westwood, and Tommy Hilfiger. We hope Versace will take a step further and opt out of ALL animal skins, such as leather and wool, like Stella McCartney.