Awesome news! Fashion designer Stella McCartney has joined the effort to raise awareness about plastic pollution in the oceans and is releasing a new product made out of reclaimed and recycled marine debris.

In celebration of World Oceans Day and Captain Paul Watson’s work in ocean conservation, McCartney has released a limited edition Falabella GO backpack made entirely from plastic reclaimed from the oceans. The project is a collaboration with the organizations Parley for the Oceans and Sea Shepherd Conservation Society, the latter of which will get 100 percent of all the proceeds from the specially designed backpack.

“By 2050, there will be more plastic than fish in our oceans by weight,” McCartney writes on her Facebook page. “We must protect our oceans.”

The designer shared the news of her project in a strong video featuring clips of marine animals who were killed as bycatch or the whaling industry. With the exciting collaboration, McCartney becomes another public figure devoting their energy and platform to spread awareness for one of the most critical environmental problems we are dealing with today – and, hopefully, it will reach many new people.

You can learn more about the backpack and pre-order it here. To find out how to minimize your own use of plastic, check out One Green Planet’s #CrushPlastic campaign!