Gucci introduced a new vegan sneaker option recently, Fashion United UK announced. The brand’s debut fits into its overall sustainability strategy.
The company’s new sneakers fit into the Rhyton and New Ace line and are made from Demetra, a new material made by the brand. According to Women’s Wear Daily (WWD), Demetra is made from “77 percent plant-based raw materials,” including “bio-based polyurethane.” Marco Bizzarri, Gucci’s CEO and president, told WWD that “Demetra is a new category of material that encapsulates Gucci’s quality and aesthetic standards with our desire to innovate, leveraging our traditional skills and know-how to create for an evolving future.”
Because the material is treated with the same process as leather, it has a pliable resilience and a supple finish. The company’s animal-free shoe is made from sustainable, renewable, or bio-based sources.
In a talk at The London College of Fashion on October 11, 2017, Gucci’s President & CEO, Marco Bizzarri said of the company’s decision to go fur-free: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
Read more vegan fashion and eco-friendly clothing news in One Green Planet, check out these articles:
- Serena Williams Debuts Vegan Line
- Kanye Talks About Making his Clothing Brand Yeezy Eco-Friendly
- Billie Eilish’s Eco Collab with H&M
- Nike Debuts Vegan Sneakers
- Plastic Is Used in Making 60% of Clothes
- Celeb Favorite Brand Soludos Launches Vegan Sneakers
- Adidas is Making Sneakers Out of Plastic Ocean Waste!
- Reebok Makes Their Sustainable Cotton and Corn Sneakers Cruelty-Free!
For more Animal, Earth, Life, Vegan Food, Health, and Recipe content published daily, subscribe to the One Green Planet Newsletter! Also, don’t forget to download the Food Monster App on iTunes — with over 15,000 delicious recipes it is the largest meatless, vegan, and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy! Lastly, being publicly-funded gives us a greater chance to continue providing you with high-quality content. Please consider supporting us by donating!