The British Retail Consortium (BRC) has created new guidelines for vegan fashion to ensure products labeled as “vegan” are in fact free of animal products. According to the Guardian, the BRC received so many requests from fashion buyers sourcing vegan products the coalition decided to create guidelines.
When consumers think of “vegan” fashion, it’s usually just products made without leather, suede or wool. But to be truly “vegan,” the product must not contain animal products in all parts of the garment or handbag. This means dyes, glue, stitching and waxes must all be free of animal products too.
The guidelines are made for retailers so they can offer 100% vegan products to customers wihtout questioning if the product is truly vegan. According to research from Mintel, a third of shoppers want to spend money in stores that don’t use animal products. Chana Baram, a retail analyst at Mintel, told the Guardian, ” It’s no longer enough for clothing to be priced well or to reference the latest trends. Many young people today are likely to be influenced by the ‘Attenborough’ or ‘Greta’ effects and are becoming far more aware of the negative effects of fast fashion.”
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