Beauty super brand Garnier has launched a new tool to help consumers evaluate the impact of products. Dubbed the One Green Step Report, the tool is “a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021.”

Source: GarnierUSA/YouTube

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Consumers will be able to access the environmental and social impact of haircare products in France from the brand via a new website coming at the end of January.

Part of the French beauty behemoth L’Oreal Group, Garnier has seen increased interest in access to products sustainability information.

“We had this feeling and assumed that 2020 was a wakeup call for consumers,” said Garnier global brand president Adrien Koskas. “The outcome of such a tough year – and the study confirms this – is that a lot of consumers are taking sustainability seriously in terms of their behavior. We know the pandemic has accelerated shifts and the numbers in the U.S. are really telling that story.”

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The online information will take into account numerous environmental and social indicators, everything from carbon footprint to ozone depletion. Each product will get a score ranking from A to E, with A standing for the least impact on the planet.

Read more recent news on emissions and climate change, including the G20 report on energy use and Biden’s environmental plans.

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In the last few months, Chipotle announced a similar kind of environmental tracker called the “Real Foodprint Tracker”, Panera introduced their “Cool Food Meals” to highlight climate-friendly menu items with low greenhouse gas emissions, and Just Salad introduced a “Climatarian Menu.”

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