Clearing the Air: Big Beef’s Climate Misinformation Campaign

The US beef industry is on a mission to downplay the environmental impacts of its production, training thousands of influencers and citizen activists to spread a misleading message about beef sustainability. These advocates, educated through the industry-sponsored Masters of Beef Advocacy (MBA) program, are part of a larger public relations effort to counter criticisms of beef’s role in Climate change.

A study published in Science reveals that each kilogram of beef consumed contributes a staggering 99.5 kgs of CO2 equivalent greenhouse gases to the environment, making it the most climate-damaging food studied. Beef consumption is 2.5 times worse for the climate than sheep and lamb, over seven times worse than farmed fish, and a whopping 21 times worse than eggs. Compared to plant-based foods, these figures skyrocket, with beef production contributing 22 times more to the climate crisis than rice and 63 times more than wheat.

Despite these facts, the beef industry is working hard to sow confusion about the impacts of animal agriculture. The industry aims to convince us that dietary change has no role in combating Climate change through blog posts, videos, educational assets, TV ads, and social media campaigns.

Source: Vox/Youtube

But we can’t afford to ignore the truth any longer. As global beef consumption is predicted to rise, we must take action to prevent irreversible damage to our planet. The key lies in making informed diet decisions.

So, let’s challenge Big Beef’s misinformation campaign by making conscious choices and advocating for a greener future. Remember, it’s not just about reducing meat consumption; it’s about preserving our planet for future generations. Start by sharing this article with your friends and family, and together, let’s clear the air on beef’s impact on Climate change.

The world’s obsession with beef, pork, and processed chicken has reached a tipping point. The livestock sector is responsible for more greenhouse gas emissions than the entire transportation sector combined. The UK just set a goal to reach net-zero carbon emissions by 2050, insisting less meat consumption is key. By reducing the number of animal products we use, a radical shift in Climate change can be achieved. See how often you can substitute plant-based ingredients for meat and dairy. Be sure to give the trusty Food Monster app a download for endless ideas on vegan meals!

Choosing to eat vegan and live a vegan lifestyle does not harm animals, is better for your health, and doesn’t Support these cruel industries

Planet B Not Found Tee by Tiny Rescue: Climate Collection

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Easy Ways to Help the Planet:

• Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store, to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
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• Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!