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Meatly and Omni Introduce Cultivated Chicken for Animal Companions

cat eating wet food

Pet parents worldwide are constantly seeking healthier, more ethical options for their furry companions. Meatly, a UK-based cultivated meat company, has teamed up with Omni, a pioneering protein pet food company, to introduce the world’s first cans of pet food featuring cultivated chicken as the primary protein source.

This innovative product marks a significant milestone in Meatly’s journey towards becoming the premier supplier of cultivated meat for pets globally. Utilizing a revolutionary three-step process, Meatly’s cultivated meat begins with a small sample of cells extracted from a chicken egg, eliminating the need for traditional animal products throughout production.

The partnership with Omni, led by veterinarian Dr. Guy Sandelowsky, demonstrates a shared commitment to offering ethical and environmentally friendly pet food options. For Omni, renowned for its sales of dog food crafted from pulse, algae, and yeast protein diets, this venture into the cultivated meat market represents a natural evolution, as they launch canned wet food for cats using Meatly’s cruelty-free chicken ingredient.

Dr. Sandelowsky emphasizes the advantages of Meatly’s ingredient, heralding it as a cruelty-free, infinitely sustainable source of meat that can be optimized for pet health. With enhanced levels of essential vitamins, minerals, and omegas, and without the presence of problematic components like antibiotic residues, this ingredient addresses key concerns in the pet food market, particularly for cats.

Beyond catering to the evolving preferences of pet parents, this partnership signifies a pivotal moment for the wider pet food industry. With global pet food consumption projected to reach £120 billion by 2026, the industry’s environmental impact is under scrutiny. Meatly’s sustainable approach, combined with its delicious and nutritious products, offers a compelling solution to reduce reliance on industrial agriculture and mitigate greenhouse gas emissions.

Regulatory approval from the UK’s Food Standards Agency and Department for Environment Food & Rural Affairs underscores Meatly’s commitment to transparency and safety. Once approved, Meatly’s pet food, in collaboration with partners like Omni, will be readily available in stores across the country, with Pets at Home leading the charge as an early adopter!

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