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Great news for the environment, our health, and animals! Ingredient Communications Public Relations commissioned Surveygoo in January of 2018 to administer an online survey of 1,000 consumers in the UK and the U.S. about lab-grown meat, also known as “clean meat.” Consumers were told that cultured meat was meat grown from cells in a laboratory and not sourced from animals and then were asked if they would eat lab-grown meat.

Remarkably, 29 percent of consumers said they would eat cultured meat, 40 percent of Americans said they were happy to do so, and 60 percent of vegans said they were willing to give it a try. That means one in three people are willing to eat lab-grown meat!

“People enjoy eating meat, but often feel guilty about related issues such as animal welfare and the impact of farming on the environment. Cultured meat addresses those concerns, which is a compelling benefit,” said Richard Clarke, the Founder and Managing Director of Ingredient Communications.

Knowing the world’s population is set to reach 9.8 billion by 2050 and we simply won’t be able to sustain more people eating a diet high in animal products, clean meat can provide a viable alternative to factory farming.

There are already a handful of lab-grown meat technology companies working towards making animal-free meat, such as Hampton CreekMemphis Meats, Mosa Meat, and SuperMeat. In fact, Mosa Meat recently announced that their “Burger 2.0” will debut in high-end restaurants by 2020. And in February of 2018, a powerhouse coalition of investors was formed to help bring more lab-grown meat and plant-based meat to China, which has the world’s LARGEST market for beef, pork, and poultry.

Research by Oxford and Amsterdam Universities noted that switching to lab-grown meat would allow a reduction of up to 98 percent of greenhouse gas emissions, 99 percent of land exploitation, and up to 96 percent in water usage. Considering how the future of our planet is in jeopardy, we are thrilled to know one out of three consumers are interested in lab-grown meat!

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.


Lead Image Source: Mosa Meat/Facebook 

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0 comments on “New Study Finds One-Third of the Public Is in Favor of Lab-Grown Meat”

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Ellen Kessler
7 Months Ago

I don\'t know which "public" you\'re talking to, but no one I\'ve talked to will ever partake in this frankenmeat experiment. What\'s wrong with plants?

7 Months Ago

I tried the Beyond Meat burger, it tasted of yummy chemicals. I took solace in the fact that it was all plant-based--but I wouldn\'t purchase it again lol.

(Why are we still trying to eat [albeit fake] meat?) >.>

Ruth Eisenbud
7 Months Ago

When the focus is on \'real\', fake meat (quite a contradiction) it is possible to slaughter 45,000 horses because keeping them alive is too expensive:

America’s Wild Mustangs Face Slaughter by the Government — Speak Up Now to Protect Them!
<p>As reported by ABC News, “There are over 45,000 wild horses currently in holding areas, costing taxpayers about $50 million annually.” Rather than end the cruel (and costly) unnecessary practice, the BLM wants to slaughter these horses.</p>
or to have yet another wolf cull... to protect cattle from wolves, so that they may be slaughtered by man.

Wyoming Plans to Kill More Wolves — Speak Up Now to Stop This!
<p>The petition explains that Wyoming gave out permits for wolf hunting in 2017, which resulted in the untimely and brutal death of 44 wolves, and the state wants to allow wolf hunts again this year.</p>
So long as slaughter remains a sacred right... as it does in genesis:
Genesis 9:1-3 “The fear and dread of you shall rest on every animal of the earth, and on every bird of the air, on everything that creeps on the ground, and on all the fish in the sea; into your hand they are delivered. Every moving thing that lives shall be food for you; and just as I gave you the green plants, I give you everything.”

then all the mock meat in the world will not unravel the cycle of violence to animals... There will be culls of every and all animals, slaughterfests, pigeon shoots, squirrel slams & mass exterminations of entire species, such as the ethnic cleansing of grey squirrels in britain:

The place that has wiped out grey squirrels - BBC News
The red squirrel has been in severe decline in the UK. But is it right to eliminate greys to help them?
"Anglesey, an island off the north-west coast of Wales, declared itself a grey squirrel-free zone earlier this year after an 18-year cull." http://www.bbc.com/news/magazine-34603394

Ruth Eisenbud
7 Months Ago

Laboratory created meat reflects the failure of the genesis tradition to impart respect for life:
Genesis 9:1-3 “The fear and dread of you shall rest on every animal of the earth, and on every bird of the air, on everything that creeps on the ground, and on all the fish in the sea; into your hand they are delivered. Every moving thing that lives shall be food for you; and just as I gave you the green plants, I give you everything.”

No amount of finagling, and talking around the genesis mandate will ever instill the type of compassion needed to end the plight of animals living under the evil of dominion. The issue is not meat, but whether the life of an animal is valued for the sake of that animal, rather than by how it benefits man, so than any cruelty is possible, so long as it can be justified by the violent words of genesis.

When a society is incapable of inspiring empathy and compassion, the result is fake food, fake laboratory products designed to fool the eye and the palette as well as to deceive the conscience of those who must have meat, must preserve the right to slaughter. Ghoulish meat grown in laboratories is the end result when slaughter is condoned, but reverence for life is taboo. False hopes for fake meat are contrived by those who seek to preserve the right to slaughter, as they feign good intentions that do not call for an end to all slaughter or all violence to animals:


Why Meat Companies of the Future Won’t Slaughter Animals
<p>As Lisa explains, it’s more than just the consumers who are shaping this rising sector of the food industry, some of the major players in the meat and dairy space are getting in too. </p>
Specifically, in the judeo.christian tradition, slaughter is, must always be the bottom line that informs the value of animal lives:

"You will NEVER get me to re-write the Torah to suit your needs, nor will any other rabbi do that. The Torah permits slaughter, period.” Rabbi Yonassan Gershom

Jeff Biss
7 Months Ago

This is good to hear. One step closer to changing minds to be more humane and shut down the holocaust that is the meat industry.

06 Mar 2018

Why someone wouldn\'t prefer lab grown meat is a mystery to me. The friends who have said they would not say it seems "gross". Marketing could overcome those objections, I think. Graphic photos of suffering farm animals and dead carcasses, not to mention the workers in slaughter houses, like those in Richard Avedon\'s "In the American West", v. photos of nice, clean labs, trays, and nutrition charts. Also, getting some top athlete spokespeople would go a long way. I think we can see the light at the end of the tunnel.

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