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SuperMeat, an Israeli food-technology startup, recently announced that they have raised $3 MILLION in seed funding to bring their lab-grown chicken meat to the masses at a price similar to conventional chicken in about three years. How awesome is that!?

After successfully raising $230,000 in pre-orders on fundraising platform IndieGogo, SuperMeat has now partnered with venture capital firms New Crop Capital, Stray Dog Capital, as well as PHW-Gruppe, one of Europe’s largest producers of poultry for the latest round of funding. This exciting news also comes on the heels of China signing a $300 million “clean-tech” trade agreement deal that would allow them to import Israel’s lab-grown meat technologies, including SuperMeat.

Alongside companies such as Hampton Creek and Memphis Meat, who also aim to create meat – without slaughtering a single animal, SuperMeat’s CEO Ido Savir wants the company to create “a new generation of meat products that are sustainable, cost-efficient, animal-friendly, and, of course, delicious.” The growing cells are painlessly extracted from a chicken and from there, the cells are grown in conditions that allow them to form chicken cuts.

This is a fantastic development for lab-grown meat technology considering the disastrous impact industrial animal agriculture is having on the planet. The United Nations Food and Agriculture Organization (FAO) estimates that livestock production is responsible for 14.5 percent of global greenhouse gas emissions while other organizations like the Worldwatch Institute have estimated it could be as much as 51 percent. In addition, industrial animal agriculture is quickly depleting our land and water resources – and despite all the resources used, it’s failing to feed the world. Nearly one billion people currently suffer from hunger across the globe and as the population continues to mount to 9.8 billion by 2050, we simply won’t be able to sustain more people eating a diet high in animal products.

The first step to building a more sustainable food system starts with consumers eating less meat and dairy – but there is a large percent of the population that will likely never give up meat, which is where lab-grown meat, can fill in the gaps. And the impact of this simple switch would be huge. Research by Oxford and Amsterdam Universities note that switching to lab-grown meat would allow a reduction of up to 98 percent greenhouse gas emissions, 99 percent land exploitation and up to 96 percent in water usage.

By now, we’re guessing you probably have a lot of questions about how clean meat is being made. In an episode of #EatForThePlanet with Nil Zacharias, Bruce Friedrich, the Executive Director of the Good Food Institute (GFI) and founding partner of New Crop Capital, explains exactly how it can be done.


To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Image Source: wernerdetjen/Pixabay

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30 comments on “Europe’s Largest Poultry Producer Invests in Lab-Grown Chicken Company!”

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Geloey Galadrielle
13 Days ago


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Geloey Galadrielle
13 Days ago


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Bryan Cazarez
14 Days ago

I'm mad as hell because this should be done with steak and sheit ...


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Jay Sav
04 Jan 2018

it will be done with all kinds of meat eventually.

Bryan Cazarez
04 Jan 2018

We need shrimp too hey but I believe prices should be half or less

Robert Jones
04 Jan 2018

Byran in this country it will be sold even more expensive, watch and see . Mega corporations have no concern for people it will just make it 10x cheaper for them. Especially if its Tyson. It will be the price of crab, it will be sold as the safe and healthy alternative.

Bryan Cazarez
14 Days ago

Its possible and plausible and questionable and extremely necessary


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Maxine Rothchester
14 Days ago

Wouldn’t that be wonderful no animals killed ever


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Luise Weinhold
14 Days ago

Guess what all kinds of plant meat are without animal cruelty. Eat those


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Sa Zi
04 Jan 2018

guess what, there is no plant that provides an equally readily digestible protein and guess what else, not everyone is as privileged as you and there are people literally dying of starvation and malnutrition and they dont have access to all the awesome plant foods that you obviously have such easy access to so why force people to suffer and die when science can provide a readily digestible protein without the cruelty or environmental degradation.

Jay Sav
04 Jan 2018

Sa you are partially mistaken. All animals get their proteins by eating plants. So the most available source of protein is plants. The only vitamin that can't be found in plant sources is b12 but this is not an amino acid. All 21 amino acids can be consumed by eating brown rice and vegetables. Or by eating certain legumes. The problem with malnutrition is not a protein deficiency as much as it is a lack of food and the wastefulness of the food that is currently produced. The earth currently produces enough food to satisfy everyone but money dictates where the food is distributed resulting in serious malnutrition. Unicef estimates 3 million children a year die from malnutrition. It's truly horrific to think about. https://data.unicef.org/topic/nutrition/malnutrition/#

Jacqueline Thomson
14 Days ago

And the meat will be healthier for it wont have pesticides or hormones or antibiotics or EColi.


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Robert Jones
14 Days ago

I would make a law that chickens must be free grazing. Brothers chickens all roam freely over 2 acres of fenced area, they play, they run, their extra big, they eat bugs, and what fat ? They only had 20 incredible happy chickens. Barns should only be for sleeping. Best you ever ate. Absolutely nothing like from grocery store. He buys exotic chickens, they all get along with each other.


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John Daniels
04 Jan 2018

We dont buy meat from stores anymore, all our meat is free range (raised by us) or hunted meats.

Alexandra Backhaus
04 Jan 2018

Problem is its not very profitable.

Lucy Davies
07 Jan 2018

They still suffer horribly at the slaughterhouse. Vegan for life and the animals!

Robert Jones
14 Days ago

Kind of gross, I'll wait 10 yrs until the beta testing is done, to see what cancer or whatever bad can happen.


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AJ Johnson
04 Jan 2018

Err .. you don’t understand the process do you? This is pure meat, no additives or gmo or anything. 100% safe

Jay Sav
04 Jan 2018

AJ is exactly right. They are using live cells to clone and create more of whichever type of cut meat you would like to grow. Scientists have been cloning since Dolly who as you might know died of natural causes. The cancer risk associated with eating clean meat will be the same risk associated with eating meat the way it's grown today.

Robert Jones
04 Jan 2018

I guess I don't. I watched a PBS show where the were growing skin and growing ears. Guess it's a knee jerk reaction on the amount of trust I have with the mega corporation farms. I expect them to alter this for profits. I'll watch this closely and see how it pans out.

Robert Jones
04 Jan 2018

Thanks AJ and Jay

Cindee Gumke
14 Days ago

how is this any different for chickens? at what age do u bring them into your "farm"?


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AJ Johnson
04 Jan 2018

Chickens are often killed for meat less than a year old. And you need to kill lots of them to produce lots of meat. This way however the chickens are worth more alive than they are dead, as one chicken can produce potentially unlimited cell samples, and produce more meat, and live longer, and not need to live in a cage or anything. So it’s hugely different



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