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By now, most people are aware of the fact that consuming copious amounts of meat is not great for their health – and increasingly, they’re also waking up to the fact that it isn’t great for the planet either. Industrialized animal agriculture is the largest singular driver of climate change, responsible for more greenhouse gas emissions than the entire transportation sector, and is also the culprit behind mass deforestation, water and air pollution. Without even touching on the atrocities this industry carries out on animals, it’s pretty clear the factory farming model needs to change.

Luckily, there are many companies that are seeing the writing on the wall and taking the opportunity to create a better source of protein for our growing population – taking animals out of the equation entirely.

Beyond Meat has been a pioneer in the space of plant-based protein, making the first-ever vegan burger that not only cooks, smells, and tastes like meat but is also sold in the meat case of the grocery store itself. We’ve seen a number of exciting developments from the company in recent months, their inclusion on popular burger chain menus like TGI Friday’s is just one of them, but it seems like the momentum is not slowing down for this amazing team. In fact, actor turned activist, Leonardo DiCaprio just invested in Beyond Meat! 

“Livestock production is a major contributor to carbon emissions,” DiCaprio shared in a company announcement about his investment, “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate. The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change.”

We are so thrilled to see a star like Leonardo DiCaprio take a stance on this issue and support the growing future of food. Knowing the monumental challenges that we will have to make to overcome the looming threat of climate change, being able to make a simple choice that can help lower your personal impact – like picking up an awesome plant-based burger – is a great way to empower people to make a difference.

It’s also worth noting that this investment isn’t singularly wise for the environment, but it’s incredibly profitable as well. The  meat alternative sector is projected to be valued at $5.2 billion by 2020, and considering the meat industry writ-large is worth around $1 trillion, there’s an incredible amount of opportunity for companies and investors to help create the future of our food system.

Beyond Meat has skyrocketed to success and we can only imagine what new heights they’ll reach with the help of Leonardo DiCaprio. This is a company that is changing the world, one delicious meal at a time – so here’s to many more full plates.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Image source: Tinseltown/Shutterstock

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12 comments on “BREAKING: Leonardo DiCaprio Invests in Beyond Meat”

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10 Months Ago

Climate changes are natural occurences on Earth. We\'ve had multiple ice ages and preceeded by climate warming so stop babbling. Single volcano eruption makes more climate impact then human civilization can do during few years. There was always volcanos on Earth, you know? And it consantly erupt.

Teresa Quiñones
11 Months Ago

How does a regular person invest in meat/dairy alternatives?

11 Months Ago

Thank you Leo for helping end the industries that create animal suffering, misery and death. Folks...if you care for animals, leave their flesh and secretions off your plate and #GoVegan if you aren\'t already. It\'s easy, delish, sustainable and kind.

Nicole Joyc
11 Months Ago


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11 Months Ago

Why do we always seem to have to look up to film people. They are purely actors ....... why not racing drivers ............or someone else............ Never made sense to bow to these people.

18 Oct 2017

I know...it\'s weird but THIS film person is doing SO much good for animals and the environment. He is a hero when so many are just \'pretty faces\'.

11 Months Ago

Thank you Leonardo DiCaprio for promoting Beyond Meat, plant-based food.

“Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate."

Embrace: Add plant-based whole foods (local and organic when possible) to your diet like greens, fresh fruits, and vegetables, whole grains, plant proteins like lentils, nuts/seeds, beans, tofu, etc.

JC Corcoran
11 Months Ago

This article sounds like it is giving a pass for locally grown meat, but that is even worse!

Pamela Tate
11 Months Ago

Hopefully it will stop the slaughter of all these wonderful farm animals.

Rebecca Vitale Mandich
11 Months Ago

Thank You Mr di Caprio! This is the type of activism and dollars needed to end the corrupt meat industry...
the world needs an end to this subsidized polluter and the systematic killing of billions of innocent animals a year...anyway you look at it this industry needs to be taken down now. Heartfelt thanks to your dedication for the planet ..you are a hero

11 Months Ago

Love his intention. But Leonardo di Caprio should choose a smaller start up player on stead of one that is already a sure win! There are many out there. Beyond Meat did not need Leo\'s money but many of the smaller competitors do! I am sick of these huge monopolies on whatever front. Amazon? now owning Whole Foods?


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