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The Demand for Frozen Food is Growing Among Millennials


Frozen food was once a health faux pas, but according to RBC Capital Markets Analyst David Palmer, the volume is growing for the first time since 2013. Consumers, both vegans and meat-eaters alike, are looking for quick and easy meal solutions for busy schedules and long days. Reuters reported that millennial households were responsible for more than 9% of frozen foods purchased.

At first, companies were struggling to keep frozen meals like Lean Cuisines and Hot Pockets on the market. A Nestle official told Reuters that these companies were unable to adequately respond to increased consumer demand, causing it to lose market share to its rivals.

A recent study by agency Acosta said that “Twenty-six percent of total U.S. grocery shoppers are shopping in the frozen foods department more frequently than last year, and it’s being led by millennials and households with children.”

BDF Foods reported the double-digit growth in new sales of Green Giant frozen foods, driven by the new Veggie Spirals, Riced Veggies, Veggie Tots and Mashed Cauliflower.

The food space is obviously recognizing that frozen sales are rising, and are still a big part of the future. For vegans, frozen fruits and vegetables are a time saving, a budget-friendly tactic and easy to manage. We’ve seen countless launches of available frozen vegan food. From PlantPure to Fry’s, there are plenty of options to choose from.

So what foods can you freeze?

You can Save Money Cooking With These 10 Frozen Veggies and Fruits! Strawberries, cauliflower, and spinach are just three vegan foods you can freeze, plus they’re filled with nutrients. Check out these recipes you can make from our Food Monster App with a few favorite fruits and veggies.

Espinacas con Garbanzos: Spinach with ChickpeasEspinacas con Garbanzos: Spinach with Chickpeas

Use your frozen spinach with this Espinacas con Garbanzos: Spinach with Chickpeas. Wait until you try this dish! You will definitely want seconds.

Cauliflower Mashed Potatoes With Swiss ChardCauliflower Mashed Potatoes With Swiss Chard

Frozen cauliflower can be used in this tasty and filling Cauliflower Mashed Potatoes With Swiss Chard! These creamy potatoes are packed with healthy vegetables like cauliflower and Swiss chard for a healthier take on the classic comfort food.

Strawberry Rhubarb MuffinsStrawberry Rhubarb Muffins

Use sweet and sour frozen strawberries with these tasty Strawberry Rhubarb Muffins. They make the perfect afternoon snack or breakfast muffin!

See? Buying frozen fruits and vegetables can come in handy for every vegan. We also highly recommend downloading our Food Monster App, which is available for both Android and iPhone and can also be found on Instagram and Facebook. The app has more than 8,000 plant-based, allergy-friendly recipes that you can use when shopping for your frozen fruits and vegetables, and subscribers gain access to ten new recipes per day. Check it out!

Lead Image Source: Shutterstock

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