New Research Shows High Demand for Plant-Based Products

New research has revealed just how desirable plant-based products have become amongst consumers in an annual report.

Research from the Plant-Based Products Council revealed high favorability when it came to plant-based products made from renewable materials. The report also showed that consumers favored companies that also sold plant-based products.

The report conducted with 1,054 adults showed that more than 4 in 10 consumers are committed to using plant-based products in their daily life. It also revealed that 57% of consumers are already using plant-based products at least once a week.

This new research revealed that a startling percentage of 89% of consumers are interested and very likely to support companies that sell plant-based products. This reveals just how motivated consumers are to pick out plant-based options over non-plant-based options.

Jessica Bowman, Executive Director of the Plant-Based Products Council, said, “We’re excited by the results of this year’s consumer research study, as it underscores the public’s desire for increased innovation and expansion of plant-based products. “PBPC and our members are eager to educate consumers on the many benefits of plant-based products as we work with business, science, and government stakeholders to guide the U.S. toward a more sustainable and responsible economy.”

This research shows just how lucrative the plant-based market has become and how much more aware consumers are becoming. Indicating that there is a huge rise in demand for plant-based products.

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